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International Business: An Introductionby Margaret Woods
Synopses & Reviews
This book is designed for a first course in international business, either aspart of a general business and management degree, or for post-experience courses. Each chapter is self-contained and can be used as class reading in preparation for a lecture. The case studies at the end of each chapter provide tutorial material and are accompanied by discussion questions. It is written in an accessible style which is intended to help students learn by means of practical examples and is an easy-to-use text for self-tuition.
Book News Annotation:
This textbook focuses on the practical issues faced by companies engaged in developing operations overseas. Woods (Nottingham University) outlines the economic significance of the major trading blocs, sources of finance for international trade and investments, foreign exchange risk management, and approaches to international marketing. Each chapter ends with a case study of an international company.
Annotation c. Book News, Inc., Portland, OR (booknews.com)
This text is designed for a first course in international business, either as part of a general business and management degree, or for post-experience courses. It is written in an accessible style which is intended to help students learn by means of practical examples.
About the Author
Margaret Woods is Senior Lecturer at Nottingham Business School, Nottingham Trent University.
Table of Contents
Foreword--Geert Hofstede * International Business in the Twenty-First Century * International Trade and Foreign Direct Investment * Economic Integration * The Role of Culture in International Business * International Strategy * The International Financial Markets: Sources of Finance for International Trade and Investment * Foreign Exchange Risk Management * International Marketing * Operations and Supply Chain Management * International Human Resource Management * The Impact of Multinational Corporations
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