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Strategic Public Relations Leadership

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Synopses & Reviews

Publisher Comments:

Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organization include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures.

This context requires public relations professionals to be able to clearly articulate and demonstrate their own contribution to organizational effectiveness. This textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organization.

This short textbook is suitable for MBA and other Masters qualifications in public relations - especially for those students who wish to pursue a successful career as a professional PR specialist able to operate strategically at the top of successful organizations.

Product Details

ISBN:
9780415667951
Author:
Gregory, Anne
Publisher:
Routledge
Subject:
business, business plans
Publication Date:
20130831
Binding:
TRADE PAPER
Language:
English

Related Subjects

» Business » Business Plans
» Business » Customer Service
» Business » General
» Business » Management
» Business » Writing
» History and Social Science » Economics » General
» History and Social Science » World History » General
» Textbooks » General

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