Magnificent Marvel Supersale
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Visit our stores


    Recently Viewed clear list


    Original Essays | March 11, 2015

    Mark Adams: IMG All Signs Point to Atlantis



    When I tell people I've spent the last three years working on a book about Atlantis, they usually have two questions. The first almost always goes... Continue »

    spacer

Hagley Perspectives on Business and Culture #04: Commodifying Everything: Relationships of the Market

by

Hagley Perspectives on Business and Culture #04: Commodifying Everything: Relationships of the Market Cover

 

Synopses & Reviews

Publisher Comments:

"Commodification" refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen, and the globalization of Taleggio cheese are some of the exciting but surprising topics in this volume that show how friendship, death, spirituality, and artisanship all have a price after being commodified. This unique collection of essays is a fascinating take on creating consumer products and consumer identities when what's for sale goes well beyond the thing itself. It will be a course-in-a-box for instructors who want to teach their students about commodification.

Product Details

ISBN:
9780415935913
Editor:
Strasser, Susan
Publisher:
Routledge
Editor:
Strasser, Susan
Author:
Strasser, Susan
Location:
New York
Subject:
History
Subject:
Commercial products
Subject:
Relationship marketing
Subject:
Consumption
Subject:
Economics - Macroeconomics
Subject:
Economics - General
Subject:
Commercial products -- History.
Subject:
Consumption (Economics) -- History.
Edition Description:
Includes bibliographical references and index.
Series:
Hagley Perspectives on Business and Culture
Series Volume:
04
Publication Date:
20030531
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
298
Dimensions:
8.90x6.58x.66 in. .90 lbs.

Other books you might like

  1. On History New Trade Paper $29.75
  2. Golf and the American Country Club... Used Trade Paper $13.95
  3. Beauty and Business: Commerce,... New Trade Paper $50.25
  4. The Age of Empire, 1875-1914 Used Trade Paper $10.00
  5. The Age of Capital: 1848-1875 Used Trade Paper $9.00
  6. Cosmopolis Used Book Club Paperback $5.50

Related Subjects

History and Social Science » Economics » General
History and Social Science » Sociology » General

Hagley Perspectives on Business and Culture #04: Commodifying Everything: Relationships of the Market New Trade Paper
0 stars - 0 reviews
$54.95 Backorder
Product details 298 pages Routledge - English 9780415935913 Reviews:
spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.