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25 Local Warehouse Psychology- Mood Disorders and Depression
11 Remote Warehouse Psychology- Mood Disorders and Depression

The Science of Fear: How the Culture of Fear Manipulates Your Brain

by

The Science of Fear: How the Culture of Fear Manipulates Your Brain Cover

 

Synopses & Reviews

Publisher Comments:

A timely and entertaining psychological look at why we're afraid and what to do about it

From terror attacks to bursting real estate bubbles, from crystal meth epidemics to online sexual predators and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried?

The Science of Fear is an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Daniel Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our "gut" reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better, and our lives braver.

Synopsis:

From terror attacks to the war on terror, real estate bubbles to the price of oil, sexual predators to poisoned food from China, our list of fears is ever-growing. And yet, we are the safest and healthiest humans in history. Irrational fear seems to be taking over, often with tragic results. For example, in the months after 9/11, when people decided to drive instead of flyabelieving they were avoiding riskaroad deaths rose by more than 1,500.

In this fascinating, lucid, and thoroughly entertaining examination of how humans process risk, journalist Dan Gardner had the exclusive cooperation of Paul Slovic, the world renowned risk-science pioneer, as he reveals how our hunter gatherer brains struggle to make sense of a world utterly unlike the one that made them. Filled with illuminating real world examples, interviews with experts, and fast-paced, lean storytelling, The Science of Fear shows why it is truer than ever that the worst thing we have to fear is fear itself.

Synopsis:

Award-winning journalist Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on their hunter-gatherer brains. The author argues that understanding these irrational fears frees people from political and corporate manipulation.

About the Author

Daniel Gardner is a columnist and senior writer for The Ottawa Citizen. He has received numerous awards for his writing, including Amnesty International's Media Award and the Michener Award.

Product Details

ISBN:
9780452295469
Author:
Gardner, Daniel
Publisher:
Plume Books
Subject:
Emotions
Subject:
Decision Making & Problem Solving
Subject:
Psychology-Mood Disorders and Depression
Edition Description:
Paperback / softback
Publication Date:
20090631
Binding:
TRADE PAPER
Grade Level:
from 12
Language:
English
Pages:
368
Dimensions:
8.30x5.40x.90 in. .75 lbs.
Age Level:
17-17

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Related Subjects

Business » Strategy
Health and Self-Help » Psychology » General
Health and Self-Help » Psychology » Mood Disorders and Depression

The Science of Fear: How the Culture of Fear Manipulates Your Brain New Trade Paper
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$17.00 In Stock
Product details 368 pages Plume Books - English 9780452295469 Reviews:
"Synopsis" by , From terror attacks to the war on terror, real estate bubbles to the price of oil, sexual predators to poisoned food from China, our list of fears is ever-growing. And yet, we are the safest and healthiest humans in history. Irrational fear seems to be taking over, often with tragic results. For example, in the months after 9/11, when people decided to drive instead of flyabelieving they were avoiding riskaroad deaths rose by more than 1,500.

In this fascinating, lucid, and thoroughly entertaining examination of how humans process risk, journalist Dan Gardner had the exclusive cooperation of Paul Slovic, the world renowned risk-science pioneer, as he reveals how our hunter gatherer brains struggle to make sense of a world utterly unlike the one that made them. Filled with illuminating real world examples, interviews with experts, and fast-paced, lean storytelling, The Science of Fear shows why it is truer than ever that the worst thing we have to fear is fear itself.

"Synopsis" by , Award-winning journalist Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on their hunter-gatherer brains. The author argues that understanding these irrational fears frees people from political and corporate manipulation.
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