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2 Beaverton Business- History and Biography

For God, Country & Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It

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For God, Country & Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It Cover

 

Synopses & Reviews

Publisher Comments:

From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the definitive symbol of consumer capitalism in the twenty-first century, Coca-Colas dramatic history unfolds as the ultimate business saga. In this revised edition of For God, Country and Coca-Cola, Mark Pendergrast looks at Americas cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the worlds most recognizable consumer product. The tale begins with John Pemberton, a morphine-addicted Atlanta pharmacist who invented Coca-Cola as a hangover cure and treatment for “neurasthenia” in 1886, and ends with a company unchallenged in its global dominance, its role strengthened by a successful turnaround after years of mismanagement. In between, a colorful cast of fathers and sons, hustlers and bankers, accountants and would-be movie moguls steered Coca-Cola to its present position, through ups (the introduction of Diet Coke) and downs (the introduction of New Coke). The revised edition covers the many challenges the company has faced in the 21st century, including everything from questions over sodas role in the obesity crisis to accusations that the company had union employees murdered in South America. Pendergrast also explores how Americas love of the soda has also evolved into a kind of consumer religion, as evidenced by the Holy of Holies-like “Vault” at the World of Coca-Cola Museum in Atlanta, where for a $16 ticket tourists can have their photo taken in front of the safe that holds the sacred and mysterious original formula for Coke. And of course, the book still contains that original formula, now with an additional version from the notes of Frank M. Robinson, the man who named and first marketed Coca-Cola.

Synopsis:

Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism

Synopsis:

From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Colas dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country and Coca-Cola, Mark Pendergrast looks at Americas cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the worlds most recognizable consumer product.

About the Author

Mark Pendergrast is a freelance journalist and the author of six works of non-fiction, most recently Japans Tipping Point: Crucial Choices in the Post-Fukushima World.

Product Details

ISBN:
9780465029174
Author:
Pendergrast, Mark
Publisher:
Basic Books (AZ)
Subject:
US History - 20th Century
Subject:
Business-History and Biography
Edition Description:
Third Edition
Publication Date:
20130531
Binding:
TRADE PAPER
Language:
English
Illustrations:
3 x 8-page B/W inserts on text
Pages:
560
Dimensions:
9.25 x 6.13 in

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Related Subjects

Business » Business Profiles
Business » General
Business » History and Biographies
History and Social Science » Law » Schools and Careers

For God, Country & Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It Used Trade Paper
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Product details 560 pages Basic Books (AZ) - English 9780465029174 Reviews:
"Synopsis" by ,
Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism
"Synopsis" by ,
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Colas dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country and Coca-Cola, Mark Pendergrast looks at Americas cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the worlds most recognizable consumer product.
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