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More copies of this ISBN:For God, Country and Coca-Colaby Mark Pendergrast
Synopses & ReviewsPublisher Comments:For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company — and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world — this is business history at its best: in fact, "The Real Thing". Book News Annotation:A scholar and journalist investigating popular vices—incest and
coffee previously—Pendergrast here chronicles the US soft drink
from its invention as a cocaine-laced patent medicine in the Gilded
Age to its global ubiquity as a symbol of consumer capitalism. To the
1996 edition he has added the original secret formula, 30 early
company management lessons, and other tidbits that have been
published since.
Annotation c. Book News, Inc., Portland, OR (booknews.com) Synopsis:Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism
Description:Includes bibliographical references (p. 583-595) and index. About the Author Mark Pendergrast was born in Atlanta and is a graduate of Harvard University. A business journalist, he has published articles and reviews in a number of magazines and newspapers, including the New York Times, the Sunday Times (London), and Financial Analyst. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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