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Social Media Marketing All-In-One for Dummies (For Dummies)

by

Social Media Marketing All-In-One for Dummies (For Dummies) Cover

 

Out of Print

Synopses & Reviews

Publisher Comments:

Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide!

Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.

  • Find the business side — explore the variety of social media options and research where your target audience hangs out

  • Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity

  • Establish your presence — start a blog or podcast to build a following

  • Follow and be followed — find the right people to follow on Twitter and get them to follow you

  • Fan out — showcase your company with a customized Facebook business page

  • Follow up — use analytics to assess the success of your social media campaign

Open the book and find:

  • Tips for finding your target market

  • Important legal considerations

  • Step-by-step guidance for setting up a campaign

  • Lots of helpful technology tools

  • Blogging and podcasting advice

  • How to make Twitter pay off for your business

  • Tools for analyzing your success in each medium

  • When to move forward and when to pull back

8 books in 1

  • The Social Media Mix

  • Cybersocial Tools

  • Blogs, Podcasts, and Vlogs

  • Twitter

  • Facebook

  • LinkedIn

  • Other Social Media Marketing Sites

  • Measuring Results; Building On Your Success

Synopsis:

Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide!

Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.

  • Find the business side — explore the variety of social media options and research where your target audience hangs out

  • Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity

  • Establish your presence — start a blog or podcast to build a following

  • Follow and be followed — find the right people to follow on Twitter and get them to follow you

  • Fan out — showcase your company with a customized Facebook business page

  • Follow up — use analytics to assess the success of your social media campaign

Open the book and find:

  • Tips for finding your target market

  • Important legal considerations

  • Step-by-step guidance for setting up a campaign

  • Lots of helpful technology tools

  • Blogging and podcasting advice

  • How to make Twitter pay off for your business

  • Tools for analyzing your success in each medium

  • When to move forward and when to pull back

Synopsis:

Everything your business needs for a successful social media campaign

Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways.

Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her techniques and advice to help your business develop and manage a strategy, solicit buy-in from upper management, engage influencers, and evaluate the results.Customers of every business are already communicating on social media sites; an effective marketing strategy today must include these venuesAuthor Lena West is a recognized expert and consultant in social media marketingThis guide offers professional advice on developing and managing a social media strategy that uses all the hottest toolsSelf-contained minibooks cover creating a strategy; blogging, podcasting, and vlogging; successful tweeting; establishing a Facebook presence; using MySpace; marketing through LinkedIn; other social media tools; and measuring success

In the fun and friendly For Dummies style, Social Media Marketing All-in-One For Dummies arms you with the information you need for successful social media marketing.

About the Author

Jan Zimmerman provides Web marketing and site management services to customers of Watermelon Mountain Web Marketing. She also wrote Web Marketing For Dummies.

Doug Sahlin has written books on everything from Web site building to digital photography, among them Building Web Sites All-in-One For Dummies.

Table of Contents

Introduction.

Book I: The Social Media Mix.

Chapter 1: Making the Business Case for Social Media.

Chapter 2: Plotting Your Social Media Marketing Strategy.

Chapter 3: Managing Your Cybersocial Campaign.

Chapter 4: Joining the Conversation.

Book II: Cybersocial Tools.

Chapter 1: Discovering Helpful Tech Tools.

Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media.

Chapter 3: Using Social Bookmarks and Social News.

Book III: Blogs, Podcasts, and Vlogs.

Chapter 1: Developing Your Strategic Mix.

Chapter 2: Building Your Blog.

Chapter 3: Creating a Podcast.

Chapter 4: Producing Your Videocast.

Chapter 5: Measuring Blogging, Podcasting, and Vlogging Metrics.

Book IV: Twitter.

Chapter 1: Getting to Know Twitter.

Chapter 2: Communing with Like-Minded People.

Chapter 3: Twitter Applications and Other Delights.

Chapter 4: Using Twitter with Other Social Media Marketing.

Chapter 5: Measuring Twitter Metrics.

Book V: Facebook.

Chapter 1: Getting to Know Facebook.

Chapter 2: Getting Around on Facebook.

Chapter 3: Using Facebook Features.

Chapter 4: Analyzing Facebook Metrics.

Book VI: LinkedIn.

Chapter 1: Getting Started with LinkedIn.

Chapter 2: LinkedIn Nuts and Bolts.

Chapter 3: Maximizing LinkedIn.

Chapter 4: Measuring Your Results.

Book VII: Other Social Media Marketing Sites.

Chapter 1: Weighing the Business Benefi ts of Minor Social Sites.

Chapter 2: Ning.

Chapter 3: MySpace.

Chapter 4: Flickr.

Chapter 5: Maximizing Stratifi ed Social Communities.

Book VIII: Measuring Your Results; Building on Your Success.

Chapter 1: Delving into Data.

Chapter 2: Comparing Metrics from Different Marketing Techniques.

Chapter 3: Tallying the Bottom Line.

Chapter 4: Making Decisions by the Numbers.

Chapter 5: Multiplying Your Impact.

Chapter 6: Staying Ahead of the Curve.

Index.

Product Details

ISBN:
9780470584682
Author:
Zimmerman, Jan
Publisher:
For Dummies
Author:
West, Lena
Author:
Sahlin
Author:
Shalin, Doug
Author:
Sahlin, Doug
Subject:
Internet - General
Subject:
Media Studies
Subject:
New media
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Subject:
Social media marketing, marketing through social media, using social media, marketing with Twitter, marketing on LinkedIn, Facebook marketing, social media marketing strategy, how to market on social media sites, marketing with blogs, blog marketing, Twit
Copyright:
Edition Description:
Pocket Edition
Series:
For Dummies
Publication Date:
20100826
Binding:
Electronic book text in proprietary or open standard format
Language:
English
Pages:
840
Dimensions:
236.2 x 188 x 45.7 mm 42.08 oz

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Related Subjects


Business » General
Business » Marketing
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Web » Social Networking
Computers and Internet » Internet » Web Publishing
Computers and Internet » Internet » eCommerce
Computers and Internet » Networking » General
History and Social Science » Sociology » Media

Social Media Marketing All-In-One for Dummies (For Dummies) Used Trade Paper
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Product details 840 pages For Dummies - English 9780470584682 Reviews:
"Synopsis" by , Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide!

Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.

  • Find the business side — explore the variety of social media options and research where your target audience hangs out

  • Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity

  • Establish your presence — start a blog or podcast to build a following

  • Follow and be followed — find the right people to follow on Twitter and get them to follow you

  • Fan out — showcase your company with a customized Facebook business page

  • Follow up — use analytics to assess the success of your social media campaign

Open the book and find:

  • Tips for finding your target market

  • Important legal considerations

  • Step-by-step guidance for setting up a campaign

  • Lots of helpful technology tools

  • Blogging and podcasting advice

  • How to make Twitter pay off for your business

  • Tools for analyzing your success in each medium

  • When to move forward and when to pull back

"Synopsis" by , Everything your business needs for a successful social media campaign

Facebook, LinkedIn, and Twitter are today's hottest marketing tools. This all-in-one guide by an expert on social media strategy helps you take full advantage of them in creative new ways.

Lena West is a consultant who helps her clients develop a social media strategy uniquely designed for their businesses. She offers her techniques and advice to help your business develop and manage a strategy, solicit buy-in from upper management, engage influencers, and evaluate the results.Customers of every business are already communicating on social media sites; an effective marketing strategy today must include these venuesAuthor Lena West is a recognized expert and consultant in social media marketingThis guide offers professional advice on developing and managing a social media strategy that uses all the hottest toolsSelf-contained minibooks cover creating a strategy; blogging, podcasting, and vlogging; successful tweeting; establishing a Facebook presence; using MySpace; marketing through LinkedIn; other social media tools; and measuring success

In the fun and friendly For Dummies style, Social Media Marketing All-in-One For Dummies arms you with the information you need for successful social media marketing.

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