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Book News, Guests | December 14, 2009

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Oh, hi. I'm Amy Gray. I like smoking, carbs, and words. I live in the (currently) sleek humidity of Melbourne, Australia. When not lying... Continue »
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    How to Be a Vampire: A Fangs-On Guide for the Newly Undead

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More copies of this ISBN:

Research Methods for Business 4TH Edition

by Uma Sekaran

Research Methods for Business 4TH Edition Cover

ISBN13: 9780471203667
ISBN10: 0471203661
Condition: Standard
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Synopses & Reviews

Publisher Comments:

Known for its clear and practical approach, this book offers a framework for conducting research in a scientific manner in all areas of business. Readers learn how to develop practical knowledge and skills to understand the ways in which systematic research can be conducted to describe, explain, and predict phenomena of interest pertaining to business. The fourth edition will continue to be strong in delivering a technical approach while presenting more real world applications.

Synopsis:

* The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

Synopsis:

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book.

* The issues in cross-national research in sampling and data collection are thoroughly discussed.

* The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

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Table of Contents

Chapter 1. Introduction to Research.

Chapter 2. Scientific Investigation.

Chapter 3. Technology and Business Research.

Chapter 4. The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition.

Chapter 5. The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development.

Chapter 6. The Research Process: Step 6: Elements of Research Design.

Chapter 7. Experimental Designs.

Chapter 8. Measurement of Variables: Operational Definition and Scales.

Chapter 9. Measurement: Scaling, Reliability, Validity.

Chapter 10. Data Collection Methods.

Chapter 11. Sampling.

Chapter 12. Data Analysis and Interpretation.

Chapter 13. The Research Report.

Chapter 14. Managerial Decision Making and Research.

Module: A Refresher on Some Statistical Terms and Tests.

A Final Note to the Student.

Glossary of Terms.

References.

Statistical Tables.

Index.

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What Our Readers Are Saying

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Average customer rating based on 2 comments:
ana12, June 8, 2009 (view all comments by ana12)
awe some book
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ana12, June 8, 2009 (view all comments by ana12)
This book is so good and language is understandable writer clear all the concept in a good or easily way
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Product Details

ISBN:
9780471203667
Subtitle:
A Skill Building Approach
Author:
Sekaran, Uma
Compiled:
Cram 101
Author:
Cram101 Textbook Reviews
Author:
Sekaran, 4th Edition
Author:
Cram101 Textbook Reviews, Textbook Revie
Author:
Cram 101
Publisher:
John Wiley & Sons
Location:
New York
Subject:
Business
Subject:
Reference
Subject:
Education
Subject:
Research
Subject:
Reference - General
Subject:
Book Notes
Subject:
General Business & Economics
Subject:
Business -- Research -- Methodology.
Copyright:
2003
Edition Number:
4
Series:
Cram101 Textbook Outlines
Series Volume:
1
Publication Date:
August 2002
Binding:
Hardcover
Grade Level:
College/higher education:
Language:
English
Illustrations:
Yes
Pages:
464
Dimensions:
9.58x7.66x.88 in. 2.06 lbs.
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