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Global Advantage on the Internet: From Corporate Connectivity to International Competitiveness (Communications)by Mary J. Cronin
Synopses & Reviews
Global Advantage on the Internet From Corporate Connectivity to International Competitiveness Mary J. Cronin "In her earlier book, Doing Business on the Internet, Mary Cronin demonstrated a radar vision — she was one of the first to develop a clear image of market possibilities among the clutter of technologies and hype. Equivalently, in Global Advantage on the Internet, she is a digital visionary, this time with a satellite view of the whole globe. Mary describes the unique challenges of deriving sustained income from a dynamic, elusive market, and for nations particularly, to play by the new rules and culture of cyber business." — Bud Mathaisel, National Director, Multimedia Consulting Services, Ernst & Young LLP Business on the Internet is going global. Thousands of U.S. companies have already discovered the value of the World Wide Web for marketing, sales, and customer support. The Web breaks down traditional barriers to international commerce, and innovative companies can use it to transcend the limits of size and location and to compete in the global electronic marketplace. But to thrive in this new environment, managers need to understand both the advantages and the pitfalls of business without borders. Global Advantage on the Internet analyzes successful strategies of corporations around the world, illustrating how the Internet has changed the rules for international competitiveness. Author Mary J. Cronin moves beyond the United States to discuss how other countries are working to increase national competitiveness and information infrastructures. Global Advantage on the Internet provides essential insights for turning connectivity into international competitiveness, including:
Table of Contents
Business Without Borders.
Covering Cyberspace: This Sun Never Sets.
Serving Information on a Worldwide Platter.
Opening the Marketplace to Electronic Commerce.
Continental Divide: Canada and Mexico.
Community Ties: Online in Europe.
Japan: Making the Competitive Connection.
Building Global Business: Integrated Web Strategies.
Net Value: International Information Resources.
Country Positioning on the Web.
Assessing Information Infrastructure.
National Policy and Global Advantage.
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