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American Trademark Designs

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American Trademark Designs Cover

 

Synopses & Reviews

Publisher Comments:

This collection of 732 American trademarks and symbols is widely representative of major past and current trends in American trademark design. The marks are arranged in categories that include entertainment, education, real estate, insurance, food and beverage, retailing, transportation, utilities, heavy industry, and others, and are chosen from local and internationally known examples.

Reprinted in black-and-white, the marks appear here in their standard form on signs, letterheads, book bindings, T-shirts, sugar bags, household appliances, bank checks, drinking cups, coasters, screened commercials and printed ads, ashtrays, clothing labels, shopping bags, awnings, and so on. For several current trademarks, earlier versions are also illustrated and dated, tracing trademark genealogies of possible interest both as history and design. Captions identify the trademarks, giving year of design, and, when known, the name of the designer. The editor in her introduction describes the development of American trademarks from Ralston Purina's homespun "checkerboard square" to the Cities Service corporate "triangle." Notes on the specialized uses and requirements of various kinds of marks introduce each section.

This is a remarkable sourcebook for graphic artists, students, and commercial designers. Social psychologists, market researchers, and others interested in group behavior may find it the starting point of ideas and experiments. This book also has a curious fascination as browsing, illustrating at a glance how familiar, memorable, and widespread trademarks seem to be.

Original Dover (1976) publication.

Synopsis:

Marks, logos, and corporate-identity symbols. Categories include entertainment, heavy industry, food and beverage. 732 black-and-white designs in standard forms.


Synopsis:

Arranged by category, these 732 black-and-white American trademarks and symbols represent a variety of fields, including entertainment, education, real estate, insurance, food and beverages, retail, transportation, utilities, and industry. Captions.

Synopsis:

732 marks, logos, and corporate-identity symbols. Categories include entertainment, heavy industry, food and beverage. All black-and-white in standard forms.

Product Details

ISBN:
9780486232591
Author:
Capitman, Barbara
Publisher:
Dover Publications
Author:
Capitman, Barbara Baer
Location:
New York :
Subject:
General
Subject:
Marketing - General
Subject:
United states
Subject:
Commercial - General
Subject:
Patent, Trademark, Copyright
Subject:
Trademarks
Subject:
Logos
Subject:
Logos (Symbols) -- United States.
Subject:
Graphic Arts - Commercial & Corporate
Subject:
Trademarks -- United States.
Subject:
Business;Marketing
Edition Description:
Trade Paper
Series Volume:
no. 18
Publication Date:
19760631
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
160
Dimensions:
11 x 8.13 in 1 lb

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Related Subjects

Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » History and Criticism
Arts and Entertainment » Art » Logos and Symbols
Arts and Entertainment » Music » Instruments » General
Business » General
Business » Management
Computers and Internet » Internet » General
Religion » Comparative Religion » General

American Trademark Designs New Trade Paper
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Product details 160 pages Dover Publications - English 9780486232591 Reviews:
"Synopsis" by ,
Marks, logos, and corporate-identity symbols. Categories include entertainment, heavy industry, food and beverage. 732 black-and-white designs in standard forms.


"Synopsis" by ,
Arranged by category, these 732 black-and-white American trademarks and symbols represent a variety of fields, including entertainment, education, real estate, insurance, food and beverages, retail, transportation, utilities, and industry. Captions.
"Synopsis" by ,
732 marks, logos, and corporate-identity symbols. Categories include entertainment, heavy industry, food and beverage. All black-and-white in standard forms.
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