Poetry Madness
 
 

Recently Viewed clear list


Q&A | February 27, 2014

Rene Denfeld: IMG Powell’s Q&A: Rene Denfeld



Describe your latest book. The Enchanted is a story narrated by a man on death row. The novel was inspired by my work as a death penalty... Continue »
  1. $18.19 Sale Hardcover add to wish list

    The Enchanted

    Rene Denfeld 9780062285508

spacer
Qualifying orders ship free.
$26.00
New Hardcover
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
25 Local Warehouse Business- Management
25 Remote Warehouse Business- General

Raise the Bar: An Action-Based Method for Maximum Customer Reactions

by

Raise the Bar: An Action-Based Method for Maximum Customer Reactions Cover

 

Synopses & Reviews

Publisher Comments:

If theres anyone who can prevent a bar or restaurant from going belly up, its Jon Taffer.  Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.

 

As host and co-producer of Spike TVs Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now hes offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.

 

Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue.  It works whether youre running a storefront operation or a web-based company, whether youre manufacturing widgets or providing a service.

 

Taffers overarching philosophy is this: All business is about creating the right reactions in your customers.  Even better: You can control those reactions to a very large degree.  Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.

Synopsis:

Bar and restaurant expert and host of Bar Rescue Jon Taffer offers a no-nonsense strategy for making your business successful by creating the right emotional reactions in your customers.

Synopsis:

Jon Taffer is the prevailing expert on turning around bars, restaurants, and clubs before they fail. Hes considered the greatest authority in the hospitality industry, has saved thousands of bars and restaurants, and runs the biggest trade show in the business. He hosts and co-produces Spike TVs hit show Bar Rescue, a documentary-style series where he gives struggling bars one last chance to succeed. Raise the Bar On Your Business distills the secrets to running a successful hospitality business, based on Reaction Management, a strategy Taffer developed and uses on every episode of Bar Rescue. The overarching philosophy is this: All business is about creating the right reactions in customers. And those reactions can be controlled, to a large degree.  Taffer reveals how to build an amazing customer experience in any venue, from the seediest dive bar to the hottest nightclub in Vegas.

Table of Contents

Introduction: Open for Business  1

   1. You Sell One Thing: Reactions  9

   2. You as a Reaction Manipulator  24

   3. Money Is in Reactions, Not Transactions  48

   4. Employees, the Engine of Reaction Management  69

   5. Four-Walls Marketing  95

   6. Interior Works  129

   7. Visibility Is Money  160

   8. The Revenue Response  180

   9. Innovation and the Risk of Wrong Reactions  208

Conclusion: Last Call  221

Appendix: Creating the Perfect Menu  225

Product Details

ISBN:
9780544148307
Author:
Taffer, Jon
Publisher:
New Harvest
Subject:
Business-Customer Service
Edition Description:
Trade Cloth
Publication Date:
20131031
Binding:
HARDCOVER
Language:
English
Pages:
256
Dimensions:
9 x 6 in 1 lb

Other books you might like

Related Subjects

Business » Customer Service
Business » General
Business » Human Resource Management
Business » Management

Raise the Bar: An Action-Based Method for Maximum Customer Reactions New Hardcover
0 stars - 0 reviews
$26.00 In Stock
Product details 256 pages New Harvest - English 9780544148307 Reviews:
"Synopsis" by ,

Bar and restaurant expert and host of Bar Rescue Jon Taffer offers a no-nonsense strategy for making your business successful by creating the right emotional reactions in your customers.

"Synopsis" by ,
Jon Taffer is the prevailing expert on turning around bars, restaurants, and clubs before they fail. Hes considered the greatest authority in the hospitality industry, has saved thousands of bars and restaurants, and runs the biggest trade show in the business. He hosts and co-produces Spike TVs hit show Bar Rescue, a documentary-style series where he gives struggling bars one last chance to succeed. Raise the Bar On Your Business distills the secrets to running a successful hospitality business, based on Reaction Management, a strategy Taffer developed and uses on every episode of Bar Rescue. The overarching philosophy is this: All business is about creating the right reactions in customers. And those reactions can be controlled, to a large degree.  Taffer reveals how to build an amazing customer experience in any venue, from the seediest dive bar to the hottest nightclub in Vegas.
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.