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Raise the Bar: An Action-Based Method for Maximum Customer Reactionsby Jon Taffer
Synopses & Reviews
If theres anyone who can prevent a bar or restaurant from going belly up, its Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
As host and co-producer of Spike TVs Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now hes offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.
Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether youre running a storefront operation or a web-based company, whether youre manufacturing widgets or providing a service.
Taffers overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.
Bar and restaurant expert and host of Bar Rescue Jon Taffer offers a no-nonsense strategy for making your business successful by creating the right emotional reactions in your customers.
Jon Taffer is the prevailing expert on turning around bars, restaurants, and clubs before they fail. Hes considered the greatest authority in the hospitality industry, has saved thousands of bars and restaurants, and runs the biggest trade show in the business. He hosts and co-produces Spike TVs hit show Bar Rescue, a documentary-style series where he gives struggling bars one last chance to succeed. Raise the Bar On Your Business distills the secrets to running a successful hospitality business, based on Reaction Management, a strategy Taffer developed and uses on every episode of Bar Rescue. The overarching philosophy is this: All business is about creating the right reactions in customers. And those reactions can be controlled, to a large degree. Taffer reveals how to build an amazing customer experience in any venue, from the seediest dive bar to the hottest nightclub in Vegas.
Table of Contents
Introduction: Open for Business 1
1. You Sell One Thing: Reactions 9
2. You as a Reaction Manipulator 24
3. Money Is in Reactions, Not Transactions 48
4. Employees, the Engine of Reaction Management 69
5. Four-Walls Marketing 95
6. Interior Works 129
7. Visibility Is Money 160
8. The Revenue Response 180
9. Innovation and the Risk of Wrong Reactions 208
Conclusion: Last Call 221
Appendix: Creating the Perfect Menu 225
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