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1 Hawthorne Business- History and Biography

McDonald's: Behind the Arches

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McDonald's: Behind the Arches Cover

 

Synopses & Reviews

Publisher Comments:

McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.

Product Details

ISBN:
9780553347593
Author:
Love, John F.
Publisher:
Bantam
Location:
New York :
Subject:
Biography
Subject:
Hospitality, Travel & Tourism
Subject:
Corporate History
Subject:
Infrastructure
Subject:
Restaurateurs
Subject:
Restaurateurs -- United States -- Biography.
Subject:
Corporate & Business History
Subject:
Corporate & Business History - General
Subject:
Mcdonald's corporation
Subject:
General Business & Economics
Subject:
Business-History and Biography
Copyright:
Edition Number:
Rev. ed.
Edition Description:
Trade paper
Series Volume:
no. 1129
Publication Date:
19950731
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
496
Dimensions:
9 x 6.04 x 1.05 in 1.04 lb

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Related Subjects


Business » General
Business » History and Biographies
Business » Management
Business » Writing

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