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Building Web Reputation Systems

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Synopses & Reviews

Publisher Comments:

What do Amazon's product reviews, eBay's feedback score system, Slashdot's Karma System, and Xbox Live's Achievements have in common? They're all examples of successful reputation systems that enable consumer websites to manage and present user contributions most effectively. This book shows you how to design and develop reputation systems for your own sites or web applications, written by experts who have designed web communities for Yahoo! and other prominent sites.

Building Web Reputation Systems helps you ask the hard questions about these underlying mechanisms, and why they're critical for any organization that draws from or depends on user-generated content. It's a must-have for system architects, product managers, community support staff, and UI designers.

  • Scale your reputation system to handle an overwhelming inflow of user contributions
  • Determine the quality of contributions, and learn why some are more useful than others
  • Become familiar with different models that encourage first-class contributions
  • Discover tricks of moderation and how to stamp out the worst contributions quickly and efficiently
  • Engage contributors and reward them in a way that gets them to return
  • Examine a case study based on actual reputation deployments at industry-leading social sites, including Yahoo!, Flickr, and eBay

Book News Annotation:

A web site's reputation system monitors the community, makes note of actions community members take, assesses the community's response to those actions, and keeps a running tally of the history of it all. This guide shows how to design and develop reputation systems for web sites and web applications in any organization that draws from or depends on user-generated content. The audience for the guide includes system architects, product managers, community support staff, user interface designers, and game designers. Common reputation models are described, and elements of building web reputation systems are explained, with material on objects, inputs, displaying reputation, application integration, testing, and tuning. A case study looks at Yahoo! Answers community content moderation. Farmer creates online communities. Glass is an interaction designer. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Readers can learn how a reputation system can enhance their business, and what it takes to design and develop their own system.

Synopsis:

What do Amazon's product reviews, eBay's feedback score system, Slashdot's Karma System, and Xbox Live's Achievements have in common? They're all examples of successful reputation systems that enable consumer websites to manage and present user contributions most effectively. This book shows you how to design and develop reputation systems for your own sites or web applications, written by experts who have designed web communities for Yahoo! and other prominent sites.

Building Web Reputation Systems helps you ask the hard questions about these underlying mechanisms, and why they're critical for any organization that draws from or depends on user-generated content. It's a must-have for system architects, product managers, community support staff, and UI designers.

  • Scale your reputation system to handle an overwhelming inflow of user contributions
  • Determine the quality of contributions, and learn why some are more useful than others
  • Become familiar with different models that encourage first-class contributions
  • Discover tricks of moderation and how to stamp out the worst contributions quickly and efficiently
  • Engage contributors and reward them in a way that gets them to return
  • Examine a case study based on actual reputation deployments at industry-leading social sites, including Yahoo!, Flickr, and eBay

About the Author

F. Randall "Randy" Farmer has been creating online community systems for over 30 years, and has co-invented many of the basic structures for both virtual worlds and social software. His accomplishments include numerous industry firsts (such as the first virtual world, the first avatars, and the first online marketplace). Randy worked as the community strategic analyst for Yahoo!, advising Yahoo properties on construction of their online communities. Randy was the principal designer of Yahoo's global reputation platform and the reputation models that were deployed on it.

Bryce Glass is a principal interaction designer for Manta Media, Inc. Over the past 13 years, he's worked on social and community products for some of the web's best-known brands (Netscape, America Online and Yahoo!).

Table of Contents

Preface; What Is This Book About?; Why Write a Book About Reputation?; Who Should Read This Book; Organization of This Book; Conventions Used in This Book; Safari® Books Online; How to Contact Us; Acknowledgments; Reputation Defined and Illustrated; Chapter 1: Reputation Systems Are Everywhere; 1.1 An Opinionated Conversation; 1.2 People Have Reputations, but So Do Things; 1.3 Reputation Takes Place Within a Context; 1.4 We Use Reputation to Make Better Decisions; 1.5 The Reputation Statement; 1.6 Reputation Systems Bring Structure to Chaos; 1.7 Reputation Systems Deeply Affect Our Lives; 1.8 Reputation on the Web; Chapter 2: A (Graphical) Grammar for Reputation; 2.1 The Reputation Statement and Its Components; 2.2 Molecules: Constructing Reputation Models Using Messages and Processes; 2.3 Complex Behavior: Containers and Reputation Statements As Targets; 2.4 Solutions: Mixing Models to Make Systems; Extended Elements and Applied Examples; Chapter 3: Building Blocks and Reputation Tips; 3.1 Extending the Grammar: Building Blocks; 3.2 Practitioner's Tips: Reputation Is Tricky; 3.3 Making Buildings from Blocks; Chapter 4: Common Reputation Models; 4.1 Simple Models; 4.2 Combining the Simple Models; 4.3 When and Why Simple Models Fail; 4.4 Reputation from Theory to Practice; Building Web Reputation Systems; Chapter 5: Planning Your System's Design; 5.1 Asking the Right Questions; 5.2 Better Questions; Chapter 6: Objects, Inputs, Scope, and Mechanism; 6.1 The Objects in Your System; 6.2 Determining Inputs; 6.3 Constraining Scope; 6.4 Generating Reputation: Selecting the Right Mechanisms; 6.5 Practitioner's Tips: Negative Public Karma; 6.6 Draw Your Diagram; Chapter 7: Displaying Reputation; 7.1 How to Use a Reputation: Three Questions; 7.2 Who Will See a Reputation?; 7.3 How Will You Use Reputation to Modify Your Site's Output?; 7.4 Content Reputation Is Very Different from Karma; 7.5 Reputation Display Formats; 7.6 Reputation Display Patterns; 7.7 Practitioner's Tips; 7.8 Going Beyond Displaying Reputation; Chapter 8: Using Reputation: The Good, The Bad, and the Ugly; 8.1 Up with the Good; 8.2 Down with the Bad; 8.3 Out with the Ugly; 8.4 Teach Your Users How to Fish; 8.5 Reputation Is Identity; 8.6 Putting It All Together; Chapter 9: Application Integration, Testing, and Tuning; 9.1 Integrating with Your Application; 9.2 Testing Your System; 9.3 Tuning Your System; 9.4 Learning by Example; Chapter 10: Case Study: Yahoo! Answers Community Content Moderation; 10.1 What Is Yahoo! Answers?; 10.2 Initial Project Planning; 10.3 Objects, Inputs, Scope, and Mechanism; 10.4 Displaying Reputation; 10.5 Using Reputation: The...Ugly; 10.6 Application Integration, Testing, and Tuning; 10.7 Deployment and Results; 10.8 Operational and Community Adjustments; 10.9 Adieu; The Reputation Framework; Reputation Framework Requirements; Framework Designs; Your Mileage May Vary; Related Resources; Further Reading; Recommender Systems; Social Incentives; Patents; Colophon;

Product Details

ISBN:
9780596159795
Author:
Farmer, F. Randall
Publisher:
O'Reilly Media
Author:
Glass, Bryce
Author:
Farmer, Randy
Author:
Farmer, F.
Subject:
Web - User Generated Content
Subject:
Internet - General
Subject:
Web site development
Subject:
Web 2.0
Subject:
General-General
Subject:
Web 2.0;collective intelligence;reputation systems;social web;user generated content
Subject:
CourseSmart Subject Description
Edition Description:
Print PDF
Publication Date:
20100431
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
336
Dimensions:
9.22x7.04x.73 in. .99 lbs.

Related Subjects

Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Web » Site Design
Computers and Internet » Internet » Web » User Generated Content
Computers and Internet » Internet » Web Design
Computers and Internet » Internet » Web Publishing
Science and Mathematics » Electricity » General Electronics

Building Web Reputation Systems New Trade Paper
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$39.99 In Stock
Product details 336 pages O'Reilly Media - English 9780596159795 Reviews:
"Synopsis" by , Readers can learn how a reputation system can enhance their business, and what it takes to design and develop their own system.
"Synopsis" by ,

What do Amazon's product reviews, eBay's feedback score system, Slashdot's Karma System, and Xbox Live's Achievements have in common? They're all examples of successful reputation systems that enable consumer websites to manage and present user contributions most effectively. This book shows you how to design and develop reputation systems for your own sites or web applications, written by experts who have designed web communities for Yahoo! and other prominent sites.

Building Web Reputation Systems helps you ask the hard questions about these underlying mechanisms, and why they're critical for any organization that draws from or depends on user-generated content. It's a must-have for system architects, product managers, community support staff, and UI designers.

  • Scale your reputation system to handle an overwhelming inflow of user contributions
  • Determine the quality of contributions, and learn why some are more useful than others
  • Become familiar with different models that encourage first-class contributions
  • Discover tricks of moderation and how to stamp out the worst contributions quickly and efficiently
  • Engage contributors and reward them in a way that gets them to return
  • Examine a case study based on actual reputation deployments at industry-leading social sites, including Yahoo!, Flickr, and eBay

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