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Other titles in the Harvard Historical Studies series:

Harvard Historical Studies #171: Advertising Empire: Race and Visual Culture in Imperial Germany

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Harvard Historical Studies #171: Advertising Empire: Race and Visual Culture in Imperial Germany Cover

 

Synopses & Reviews

Publisher Comments:

At the end of the nineteenth century, Germany turned toward colonialism, establishing protectorates in Africa, and toward a mass consumer society, mapping the meaning of commodities through advertising. These developments, distinct in the world of political economy, were intertwined in the world of visual culture.

David Ciarlo offers an innovative visual history of each of these transformations. Tracing commercial imagery across different products and media, Ciarlo shows how and why the "African native" had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee. The racialization of black figures, first associated with the American minstrel shows that toured Germany, found ever greater purchase in German advertising up to and after 1905, when Germany waged war against the Herero in Southwest Africa. The new reach of advertising not only expanded the domestic audience for German colonialism, but transformed colonialism's political and cultural meaning as well, by infusing it with a simplified racial cast.

The visual realm shaped the worldview of the colonial rulers, illuminated the importance of commodities, and in the process, drew a path to German modernity. The powerful vision of racial difference at the core of this modernity would have profound consequences for the future.

Synopsis:

Co-Winner, 2011 George Louis Beer Prize, American Historical Association

About the Author

David Ciarlo is Assistant Professor of History at the University of Colorado at Boulder.

University of Colorado at Boulder

Product Details

ISBN:
9780674050068
Author:
Ciarlo, David
Publisher:
Harvard University Press
Location:
Cambridge
Subject:
Europe - Germany
Subject:
Modern - 19th Century
Subject:
Modern - 20th Century
Subject:
Advertising - Social aspects - Germany -
Subject:
Germany
Subject:
World History-Germany
Subject:
History, Modern -- 19th century.
Subject:
History, Modern -- 20th century.
Copyright:
Edition Description:
Cloth
Series:
Harvard Historical Studies
Series Volume:
171
Publication Date:
20110103
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
29 color illustrations, 106 halftones
Pages:
462
Dimensions:
9 x 6 in

Related Subjects

Business » Advertising
History and Social Science » Ethnic Studies » Racism and Ethnic Conflict
History and Social Science » Europe » Germany » 1815 to WWI
History and Social Science » Military » General History
History and Social Science » World History » 1650 to Present
History and Social Science » World History » Germany » General

Harvard Historical Studies #171: Advertising Empire: Race and Visual Culture in Imperial Germany New Hardcover
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Product details 462 pages Harvard University Press - English 9780674050068 Reviews:
"Synopsis" by , Co-Winner, 2011 George Louis Beer Prize, American Historical Association
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