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Marks of Excellenceby Per Mollerup
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This beautiful yet pithy book critically explores the subject of trademarks, providing an extensive source of international marks, together with a thorough explanation of their meaning and history. 590 illustrations, 260 in color.
This critical exploration of trademarks provides an extensive source of international marks, together with a thorough explanation of their meaning and history. The author traces the origin of the trademark, and then discusses its development, style, classification and contemporary relevance.
Includes bibliographical references (p. 231-233) and index.
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