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Paul Rand

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Paul Rand Cover

ISBN13: 9780714839943
ISBN10: 0714839949
All Product Details

 

Synopses & Reviews

Publisher Comments:

Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to companies including IBM and UPS, he was a major force and influence in the field of graphics and visual communication and enjoyed a committed following.<P>Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. The distinguished Swiss graphic designer Armin Hofmann, who taught with Rand at Yale University, contributes a foreword; George Lois, one of the most eminent figures in advertising and a follower of Rand, writes an inspiring introduction; and Jessica Helfand, one of Rand's former Yale students and a highly respected design writer, has captured his educational achievements in a lively concluding essay.

Synopsis:

Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades. He explored the formal vocabulary of European avant-garde art movements and produced a distinctive graphic language. This is a collection of his works.

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Average customer rating based on 1 comment:

gbloomer, December 2, 2006 (view all comments by gbloomer)

You see Paul Rand's work every day.

He designed the ABC television logo, the IBM logo, and logos for Enron, NeXT, UPS and a good deal more.

Mr. Rand is a true legend, with not just one career, but three: in editorial design, advertising, and corpororate work.

Next to Saul Bass, Paul Rand stands as one of the strongest pillars in the word of visual communication and this book gives examples of much of the work that provided the foundation for this pillar.

If you are a student of design (and a student of any age), this book will not fail you.
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Product Details

ISBN:
9780714839943
With:
Hofmann, Armin
With:
Lois, George
With:
Hofmann, Armin
Author:
Heller, Steven
Author:
Lois, George
Publisher:
Phaidon Press
Location:
London
Subject:
General
Subject:
Individual Artist
Subject:
Drawing
Subject:
Graphic Arts
Subject:
Drawing - General
Subject:
Graphic Arts - General
Subject:
Techniques - Drawing
Subject:
Individual Artists - General
Subject:
Art - Artists
Copyright:
Edition Description:
Pbk
Series Volume:
no. TRP-03-91-99.
Publication Date:
20000831
Binding:
TRADE PAPER
Grade Level:
from 8 up to 17
Language:
English
Illustrations:
Yes
Pages:
255
Dimensions:
11.5 x 10 x 1 in 3.54 lb
Age Level:
from 13 up to 99

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Related Subjects

Arts and Entertainment » Architecture » Architects
Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Graphic Designers
Arts and Entertainment » Art » Style and Design

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Product details 255 pages Phaidon Press - English 9780714839943 Reviews:
"Synopsis" by , Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades. He explored the formal vocabulary of European avant-garde art movements and produced a distinctive graphic language. This is a collection of his works.
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