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Damn Good Advice (for People with Talent!): How to Unleash Your Creative Potential by America's Master Communicator, George Lois

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Damn Good Advice (for People with Talent!): How to Unleash Your Creative Potential by America's Master Communicator, George Lois Cover

ISBN13: 9780714863481
ISBN10: 0714863483
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Synopses & Reviews

Publisher Comments:

Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo.

Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.

Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

About the Author

George Lois is one of America's most creative, prolific and celebrated advertising communicators. Since his twenties, he has been a pioneer in developing the Creative Revolution in contemporary culture, transforming brands such as MTV, Tommy Hilfiger and USA Today. He is the only person ever to be inducted into The Art Directors Hall of Fame, The One Club Creative Hall of Fame, have Lifetime Achievement Awards from the American Institute of Graphic Arts, the Society of Publication Designers, as well as being a subject of the Masters Series at the School of Visual Arts. He lives in New York City.

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Average customer rating based on 1 comment:

Anne M, September 26, 2012 (view all comments by Anne M)
Having identified myself per Mr. Lois's table as a type 2--very bright but lazy (a damn shame)--I went on to read the rest of this inspired little book and learned not only the personality behind some of the most icon ads I've seen over the decades,but also how to overcome the 'lazy' part of the equation and apply many of his insights to my own creative life and work. It's hard to decide which is the better part of this book: learning about Lois and his world, or discovering what he has to teach me about mine.
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Product Details

ISBN:
9780714863481
Author:
Lois, George
Publisher:
Phaidon Press
Subject:
Business - General
Subject:
General Business & Economics
Publication Date:
20120331
Binding:
TRADE PAPER
Grade Level:
from P up to 17
Language:
English
Pages:
176
Dimensions:
7.125 x 4.875 x 0.75 in 0.54 lb
Age Level:
up to 99

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Damn Good Advice (for People with Talent!): How to Unleash Your Creative Potential by America's Master Communicator, George Lois New Trade Paper
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