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Damn Good Advice (for People with Talent!): How to Unleash Your Creative Potential by America's Master Communicator, George Lois

by George Lois

ISBN13: 9780714863481
ISBN10: 0714863483
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Synopses & Reviews

Publisher Comments:

Damn Good Advice (For People With Talent ) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called prodigy, enfant terrible, founder of agencies, creator of legends, each step is borne from a passion to succeed and a disdain for the status quo.

Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.

Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent ) is a must have for anyone on a quest for success.

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: Anne M, September 26, 2012 (view all comments by Anne M)
Having identified myself per Mr. Lois's table as a type 2--very bright but lazy (a damn shame)--I went on to read the rest of this inspired little book and learned not only the personality behind some of the most icon ads I've seen over the decades,but also how to overcome the 'lazy' part of the equation and apply many of his insights to my own creative life and work. It's hard to decide which is the better part of this book: learning about Lois and his world, or discovering what he has to teach me about mine.
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Product Details

ISBN:: 9780714863481
Author:: Lois, George
Publisher:: Phaidon Press
Subject:: Business - General
Publication Date:: 20120331
Binding:: TRADE PAPER
Language:: English

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