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Scenario-Focused Engineering: A Toolbox for Innovation and Customer-Centricity (Developer Best Practices)

by

Scenario-Focused Engineering: A Toolbox for Innovation and Customer-Centricity (Developer Best Practices) Cover

 

Synopses & Reviews

Publisher Comments:

Blend the art of innovation with the rigor of engineering

Great technology alone is rarely sufficient to ensure a product’s success. Scenario-Focused Engineering is a customer-centric, iterative approach used to design and deliver the seamless experiences and emotional engagement customers demand in new products. In this book, you’ll discover the proven practices and lessons learned from real-world implementations of this approach, including why delight matters, what it means to be customer-focused, and how to iterate effectively using the Fast Feedback Cycle.

 

In an engineering environment traditionally rooted in strong analytics, the ideas and practices for Scenario-Focused Engineering may seem counter-intuitive. Learn how to change your team’s mindset from deciding what a product, service, or device will do and solving technical problems to discovering and building what customers actually want.

 

Improve the methods and mindsets you use to:

  • Select a target customer to maximize carryover
  • Discover your customer’s unarticulated needs
  • Use storytelling to align your team and partners
  • Mitigate tunnel vision to generate more innovative ideas
  • Use experimentation to fail fast and learn
  • Solicit early and ongoing feedback
  • Iterate using a funnel-shaped approach
  • Manage your projects around end-to-end experiences
  • Build a team culture that puts the customer first

Synopsis:

Great technology alone is rarely sufficient today to ensure a product’s success. At Microsoft, scenario-focused engineering is a customer-centric, iterative approach used to design and deliver the deeper experiences and emotional engagement customers demand in new products. In this book, you’ll discover the proven practices and lessons learned from real-world implementations of this approach, including:

  • Why design matters: Understand a competitive landscape where customers are no longer satisfied by products that are merely useful, but respond instead to products they crave using.
  • What it means to be customer focused: Recognize that you are not the customer, understand customers can have difficulty articulating what they want, and apply techniques that uncover their unspoken needs.
  • How to iterate effectively: Implement a development system that is flexible enough to respond to early and continuous feedback, and enables experimentation with multiple ideas and feedback loops simultaneously.
  • How to bridge the culture gap: In an engineering environment traditionally rooted in strong analytics, the ideas and practices for scenario-focused engineering may not be intuitive. Learn how to change team mindset from deciding what a product, service, or device will do, to discovering what customers actually want and what will work for them in real-life scenarios.
  • Connections with Lean and Agile approaches: See the connections, gaps, and overlaps among the Lean, Agile, and Scenario-Focused Engineering methodologies, and achieve a more holistic view of software development.

About the Author

Austina De Bonte is a trainer, coach, consultant, and change agent. Austina conceived and founded the Scenario-Focused Engineering initiative in 2008 to help accelerate Microsoft’s shift towards dramatically more customer-focused, iterative design and product development approaches. 

 

Drew Fletcher is a software design consultant in the Seattle area. Drew joined Microsoft’s Engineering Excellence team in 2008 as the Director of Program Management where he teamed up with Austina to develop and champion the Scenario-Focused Engineering effort.

Product Details

ISBN:
9780735679337
Author:
Fletcher, Drew
Publisher:
Microsoft Press
Author:
De
Author:
De Bonte, Austina
Author:
Austina De Bonte
Author:
Bonte, Austina
Subject:
Programming - Software Development
Subject:
Software Engineering-General
Subject:
Software engineering; iterative design; rapid prototyping; customer focused design; scenario based design; software requirements; Agile; Lean; Waterfall; product development; emotionally engaging design; engineering culture
Edition Description:
Trade Paper
Series:
Developer Best Practices
Publication Date:
20141231
Binding:
TRADE PAPER
Language:
English
Pages:
576
Dimensions:
9 x 7.38 in

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Related Subjects

Computers and Internet » Software Engineering » General
Computers and Internet » Software Engineering » Project Management
Computers and Internet » Software Engineering » Software Management
Computers and Internet » Software Engineering » Systems Analysis and Design
Engineering » Engineering » General Engineering

Scenario-Focused Engineering: A Toolbox for Innovation and Customer-Centricity (Developer Best Practices) New Trade Paper
0 stars - 0 reviews
$49.99 In Stock
Product details 576 pages Microsoft Press - English 9780735679337 Reviews:
"Synopsis" by , Great technology alone is rarely sufficient today to ensure a product’s success. At Microsoft, scenario-focused engineering is a customer-centric, iterative approach used to design and deliver the deeper experiences and emotional engagement customers demand in new products. In this book, you’ll discover the proven practices and lessons learned from real-world implementations of this approach, including:

  • Why design matters: Understand a competitive landscape where customers are no longer satisfied by products that are merely useful, but respond instead to products they crave using.
  • What it means to be customer focused: Recognize that you are not the customer, understand customers can have difficulty articulating what they want, and apply techniques that uncover their unspoken needs.
  • How to iterate effectively: Implement a development system that is flexible enough to respond to early and continuous feedback, and enables experimentation with multiple ideas and feedback loops simultaneously.
  • How to bridge the culture gap: In an engineering environment traditionally rooted in strong analytics, the ideas and practices for scenario-focused engineering may not be intuitive. Learn how to change team mindset from deciding what a product, service, or device will do, to discovering what customers actually want and what will work for them in real-life scenarios.
  • Connections with Lean and Agile approaches: See the connections, gaps, and overlaps among the Lean, Agile, and Scenario-Focused Engineering methodologies, and achieve a more holistic view of software development.

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