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Managing Enterprise Content: A Unified Content Strategy

Managing Enterprise Content: A Unified Content Strategy Cover

 

Synopses & Reviews

Publisher Comments:

Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and technological options that will prepare enterprise content managers and authors to meet the increasing demands of creating, managing, and distributing content.

Author Ann Rockley, along with the Rockley Group team, provides techniques that will help you define your content management requirements, build your vision, design your content architecture, pick the right tools, and overcome the hurdles of managing enterprise content. This book will help you visualize the broad spectrum of enterprise content, the requirements for effectively creating, managing, and delivering content, and the value of developing a unified content strategy for your organization.

Synopsis:

 

Synopsis:

Learn from the pro who develops the systems used by such enterprises as Compaq and Hewlett Packard. You'll save time and money by learning how to create content once and use it in a variety of formats. Eliminate miscommunication through current, consistent, and accurate content from a single source. Within organizations, the same content is produced for many different uses, in many different media, and by many different departments, resulting in expensive duplication and inconsistent quality. This book is designed to provide a conceptual framework for understanding how to create and manage content that is to be repurposed for use in different media. It also provides practical solutions to get a handle on content creation, repurposing, efficiency, and cross-enterprise management.

About the Author

Ann Rockley is President of The Rockley Group, Inc. Ann has an international reputation in the single sourcing movement and in the fields of content management, e-content, and e-learning. Ann is doing ground-breaking work in the field of information design for content reuse and enterprise content management. She regularly speaks at dozens of conferences around the world on the topics of single sourcing, content management, and e-content. Ann is an Associate Fellow of the Society for Technical Communication and has a Master of Information Science from the University of Toronto. She teaches Enterprise Content Management at the University of Toronto.

Product Details

ISBN:
9780735713062
Subtitle:
A Unified Content Strategy
Author:
Rockley, Ann
Publisher:
New Riders
Location:
Indianapolis, Ind.
Subject:
Management
Subject:
Networking - General
Subject:
Management Information Systems
Subject:
Business records
Subject:
Business enterprises
Subject:
Web sites
Subject:
Electronic Commerce
Subject:
Information technology
Subject:
Database management
Subject:
World Wide Web
Subject:
Knowledge management
Subject:
Information resources management
Subject:
Internet - General
Copyright:
Edition Number:
1st ed.
Edition Description:
Trade paper
Series:
Voices That Matter
Series Volume:
546
Publication Date:
October 2002
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
592
Dimensions:
9.03 x 7 x 1.16 in 882 gr

Related Subjects

Business » High Tech Management
Computers and Internet » Database » Applications
Computers and Internet » Internet » eCommerce
Computers and Internet » Networking » General

Managing Enterprise Content: A Unified Content Strategy
0 stars - 0 reviews
$ In Stock
Product details 592 pages New Riders Publishing - English 9780735713062 Reviews:
"Synopsis" by ,

 

"Synopsis" by , Learn from the pro who develops the systems used by such enterprises as Compaq and Hewlett Packard. You'll save time and money by learning how to create content once and use it in a variety of formats. Eliminate miscommunication through current, consistent, and accurate content from a single source. Within organizations, the same content is produced for many different uses, in many different media, and by many different departments, resulting in expensive duplication and inconsistent quality. This book is designed to provide a conceptual framework for understanding how to create and manage content that is to be repurposed for use in different media. It also provides practical solutions to get a handle on content creation, repurposing, efficiency, and cross-enterprise management.
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