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Diffusion of Innovations, 5th Edition

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Synopses & Reviews

Publisher Comments:

Now in its fifth edition, andlt;I andgt;Diffusion of Innovationsandlt;/Iandgt; is a classic work on the spread of new ideas.andlt;BRandgt;andlt;BRandgt;In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication and Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintancesand#8212;a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Synopsis:

First appearing in the 1980s, this comprehensive reference covers the history of the spread of new ideas, for academics and professionals alike.

Synopsis:

Includes bibliographical references (p. 477-535) and indexes.

About the Author

Dr. Everett M. Rogers is Distinguished Professor in the Department of Communication and Journalism at the University of New Mexico (UNM), where he teaches and conducts research on the diffusion of innovations. He also holds courtesy appointments in the UNM Center on Alcoholism and Substance Abuse Addictions, where he conducts research on preventing drunk driving, and in the UNM Center for Prevention Research, where he conducts research on the sustainability of public health innovations. Rogers also is currently involved in research projects on bridging the digital divide in New Mexico and on how Indian audiences give meaning to health content in Hollywood soap operas such as The Bold and the Beautiful. Currently in his forty-fifth year of university teaching, Rogers has taught at Ohio State University, Michigan State University, the University of Michigan, Stanford University, and the University of Southern California, and at the National University of Colombia (Bogotá), the University of Paris, the University of Bayreuth (Germany), and Nanyang Technological University (Singapore).

The four previous editions of Diffusion of Innovations have received various awards. In 1990, the Institute for Scientific Information designated Diffusion of Innovations as a "Citation Classic" on the basis of the large number of citations (approximately 7,000) that it received in articles published in social science journals. This book was selected by Inc. magazine in 1996 as one of the ten classic books in business and in 2000 was designated as a "Significant Journalism and Communication Book of the Twentieth Century" by Journalism and Mass Communication Quarterly. It was also awarded the first Fellows Book Award in the Field of Communication by the International Communication Association's fellows in 2000.

Table of Contents

Contents

Preface

CHAPTER 1. ELEMENTS OF DIFFUSION

CHAPTER 2. A HISTORY OF DIFFUSION RESEARCH

CHAPTER 3. CONTRIBUTIONS AND CRITICISMS OF DIFFUSION RESEARCH

CHAPTER 4. THE GENERATION OF INNOVATIONS

CHAPTER 5. THE INNOVATION-DECISION PROCESS

CHAPTER 6. ATTRIBUTES OF INNOVATIONS AND THEIR RATE OF ADOPTION

CHAPTER 7. INNOVATIVENESS AND ADOPTER CATEGORIES

CHAPTER 8. DIFFUSION NETWORKS

CHAPTER 9. THE CHANGE AGENT

CHAPTER 10. INNOVATION IN ORGANIZATIONS

CHAPTER 11. CONSEQUENCES OF INNOVATIONS

Glossary

Bibliography

Name Index

Subject Index

Product Details

ISBN:
9780743222099
Author:
Rogers, Everett M.
Publisher:
Free Press
Author:
Rogers, Everett M.
Author:
Everett M. Rogers
Location:
New York
Subject:
Marketing - General
Subject:
History
Subject:
Advertising & Promotion
Subject:
Sociology, rural
Subject:
Diffusion of innovations
Subject:
General Social Science
Subject:
Business & Economics : Marketing - General
Subject:
BUSINESS & ECONOMICS / Advertising & Promotion
Subject:
SOCIAL SCIENCE / Sociology / Rural
Subject:
Fiction : Horror - General
Subject:
Business;Marketing
Subject:
communication theory, disseminating ideas, mass communication, how humans communicate, internet age, wireless communication, communication innovation, communication in the digital age
Copyright:
Edition Number:
5
Edition Description:
B102
Series Volume:
vol. 4, no. 3.
Publication Date:
January 2003
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
33 figures and 6 tables t/o
Pages:
576
Dimensions:
9.25 x 6.12 in 20.65 oz

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Related Subjects

Business » Advertising
Business » Marketing
History and Social Science » Politics » General
History and Social Science » Sociology » General
Reference » Science Reference » General
Textbooks » General

Diffusion of Innovations, 5th Edition New Trade Paper
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Product details 576 pages Simon & Schuster - English 9780743222099 Reviews:
"Synopsis" by , First appearing in the 1980s, this comprehensive reference covers the history of the spread of new ideas, for academics and professionals alike.
"Synopsis" by , Includes bibliographical references (p. 477-535) and indexes.
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