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Other titles in the New Tools for Business series:
Quick Start Guide to Podcasting: Creating Your Own Audio and Visual Materials for Ipods, Blackberries, Mobile Phones and Websites (New Tools for Business)by Mark Harnett
Synopses & Reviews
Podcasting is an online media delivery with many business uses: product launch and development, customer support tutorials, press releases, and various others. Large and small businesses can create an interest in their products and services by demonstrating them in videos online. Idea-based services use audio to talk to their customers. Even newspaper publishers have introduced podcasts. It is expected that U.S. podcast use will increase steadily over the next five years.
Most business podcasts are boring and uninspiring. Harnett explains not only how to create a podcast but how to make it compelling. He explains the practical tasks needed, what digital equipment to buy, and what resources are available free online. Crucially, Harnett reveals how to entice potential customers to your website.
Topics include: how to write good audio, how to tell business stories through pictures and video, digital technology, recording, interviewing, editing, uploading, copyright law.
Book News Annotation:
This pocket (5x8") guide explains how to use podcasts to establish a corporate, commercial, or individual online presence. It gives technical information on types of equipment needed (some available free online), along with info on recording, editing, and uploading the podcast. In addition to technical details, the book also gives advice on how to make the podcast compelling by writing for the ear. Part 1 covers audio, with advice on microphone placement and recording outdoors or indoors. Video chapters explain various types of shots and how to avoid common mistakes. The third part of the book explains how to upload audio and video and how to add a podcast to the iTunes website. Each chapter ends with top tips, questions, and activities. Techniques are demonstrated with case studies from real professionals. An appendix covers domain names, URLs, and hosting. Harnett is a search marketing and social networking expert. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
Most business podcasts are boring and uninspiring. Mark Harnett explains not only how to create a podcast but how to make it compelling. He explains the practical tasks needed, what digital equipment to buy, and what resources are available free online. Crucially, Harnett reveals how to entice potential customers to your website.
A Quick Start Guide to Podcasting provides essential information on setting up a podcast. It will show you how to give your brand more than an internet presence; it will give it a voice. With tips on how to write for the ear and how to shape your material, it will help you to: establish an identity; corporate, commecial or individual; reach a different demographic from that which you have previously been able to tap into; entice potential customers or clients to your website.
A Quick Start Guide to Podcasting is full of vital technival information necessary to record, edit and upload your podcast, so all you need to start is a little imaginastion - and if you're stumpted for ideas, the real-life case studies will inspire you.
About the Author
Mark Harnett has built and launched successful online advertising and lead-generation campaigns at American corporations Vicinity, Move.com, Loopnet and Experian MetaReward. He is the principal at Drak Marketing in California.
Table of Contents
PART I Audio
1 How to write for the ear
Create your story 12; Hook your listener 13; Find the right words 14; Writing style 16; Find the right voice 18
2 How to interview
Who to interview 26; The interviewers role 29; The interview relationship 31; What to ask 31; Keeping control of the interview 34; After the interview 35
3 How to record your podcast
Planning not spending 42; The importance of sound quality 43; Microphones make magic 45; Before recording 46; Where to record 46; Sound solutions 48; Where to place the microphone 51; Using two microphones 51; Recording out of doors: a great way to add color to your podcast 53; After the recording 54
4 How to edit audio
Excellent editing 60; Cover up your mistakes 62; Sound effects 62; Editing equipment 63
Part II Video
5 How to record your video podcast
Planning: the shooting script 72; Shooting on location 73; Framing 74; Changing the shot 75; The establishing shot 75; Audio 76; Placing the microphone 76; Lighting 77; Cutaway shots 78; Using a tripod 79; Make-up 79; Props 80; Interviewing 80; De-clutter 80; Ratio of recorded to edited material 81; Classic mistakes 81
6 How to edit your podcast
Getting started - software 91; Upgrading your software 92; Selecting your material 93; Shaping your material 94; Applying the detail 94; The finished product 95; Common problems and how to deal with them 96
Part III Audio and video
7 How to upload your podcast
The Wav file 105; Its easier than you might think 107; Very quick uploading 108; How to add your podcast to the iTunes website 108; Really Simple Syndication 110
Dont use other peoples work without their permission 115; Quick guide to copyright 117; Connecting your skills 121
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