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A Guide to Open Innovation and Crowdsourcing: Advice from Leading Experts

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A Guide to Open Innovation and Crowdsourcing: Advice from Leading Experts Cover

 

Synopses & Reviews

Publisher Comments:

Open innovation and crowdsourcing are among the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing business culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of ideas and people outside your organization to turbocharge your innovation. Failure to embrace these approaches could mean getting left behind 

Written by an international team of the most eminent thinkers, writers and practitioners in the field, it explains: 

-what open innovation and crowdsourcing are 

-how to manage virtual teams and co-create with outsiders 

-how to handle legal and IP issues 

-how to get started with open innovation in your business 

-common mistakes and pitfalls to avoid 

With corporate case studies and best-practice advice, A Guide to Open Innovation and Crowdsourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations and overcome the practical difficulties that lie in the way.

Book News Annotation:

This collection of articles on product and technology development examines keys aspects of open innovation as a tool for rapid research and development and for quickly bringing better, more interesting products to market. Individual papers discuss key aspects of crowd sourcing and open innovation and several essays provide case studies detailing the success of these strategies at businesses such as Intuit and LG Electronics. Contributors include marketing and research and development professionals and consultants from a variety of industries. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

This book targets business readers who want to learn how to improve innovation in their organizations.  Bringing together twenty leading thinkers, commentators, and practitioners, it explains how and why to look outside one's organization to find innovative products and services, and it shows how to use those innovations to advance one's business strategy.  It also explains how to overcome the practical difficulties of applying open innovation and crowdsourcing.

Synopsis:

"Open innovation" refers to the practice of developing business ideas not in isolation but in collaboration with customers, academia, or other firms.  "Crowdsourcing" refers to the practice of outsourcing tasks to a large group of people through an open call.  Both are of wide interest among business strategists and managers.

This book targets business readers who want to learn how to improve innovation in their organizations.  Bringing together twenty leading thinkers, commentators, and practitioners, it explains how and why to look outside one's organization to find innovative products and services, and it shows how to use those innovations to advance one's business strategy.  It also explains how to overcome the practical difficulties of applying open innovation and crowdsourcing.

Contributors include Julian Keith Loren, Andrew Gaule, Stefan Lindegaard, Renee Hopkins, Jeffrey Phillips, Braden Kelly, Andrea Meyer, Anthony Townsend and Steven Shapiro

About the Author

Paul Sloane is an experienced speaker, course leader and facilitator as well as a leading author of lateral thinking puzzles. He speaks and gives workshops on innovation and creative thinking to corporations around the world. He has written The Leaders Guide to Lateral Thinking Skills and The Innovative Leader, both published by Kogan Page.

Table of Contents

1. Introduction, the need to look outside for ideas - Paul Sloane, UK 

2. What is open innovation? - Julian Keith Loren,  San Francisco, CA

3. What is crowdsourcing? - Renee Hopkins, Arlington, TX 

4. The difference between open and closed innovation - Jeffrey Phillips, Raleigh, NC 

5. The Importance of a holistic approach to OI - Braden Kelly, Seattle, WA 

6. Starting with the end in mind - David Simoes-Brown, UK 

7. The strategic context for OI - Andrew Gaule, UK 

8. What to look for in partners 

9. Proactive expert sourcing - Boris Golden & Albert Meige 1

0. OI Commonalities, lessons & practices from leaders in the field - Andrea Meyer, Boulder, CO 

11. Legal and IP issues and how to overcome them 

12. Corporate case study OI - Nokia - Pekka Pohjakallio, Finland 

13. Corporate case study Crowdsourcing - Matthew Heim, Nine Sigma, Cleveland, OH

14. The Acceleration of Innovation - Clinton Bonner, New York, NY

15. Formulating your challenge so that you get surprise results, - Klaus Speidel, Hypios 

16. Common mistakes and pitfalls - Andrew Gaule, London, UK 

17. Overcoming internal resistance to OI - Todd Boone, Psion, Erlanger, KY

18. Lightweight Innovation - Anthony Townsend, Palo Alto, CA 

19. Combining open innovation with fail fast, fail often & rapid prototyping - Stefan Lindegaard, Denmark 

20. Co-creating with customers - Jose Briones 

21. Setting the culture for OI and Crowdsourcing 

22. Setting the controls, measurements and processes 

23. Envisioning the future of innovation - Stephen Shapiro, Quincy, MA 

24. Attracting your partners and Designing your OI portal - Kevin McFarthing, Oxford, UK 

25. Leadership issues and challenges in the OI world 

26. Summary and Checklist for success - Paul Sloane 

27. Recommended Further Reading San Francisco, CA

Product Details

ISBN:
9780749463076
Subtitle:
Advice From Leading Experts
Author:
Sloane, Paul
Publisher:
Kogan Page
Subject:
Business Communication
Subject:
Business management
Subject:
business, business plans
Subject:
Management
Edition Description:
Print PDF
Publication Date:
20110315
Binding:
Paperback
Language:
English
Pages:
240
Dimensions:
9.00 x 6.00 in

Related Subjects

Business » Communication
Business » Human Resource Management
Business » Management
Business » Teamwork

A Guide to Open Innovation and Crowdsourcing: Advice from Leading Experts New Trade Paper
0 stars - 0 reviews
$19.95 In Stock
Product details 240 pages Kogan Page - English 9780749463076 Reviews:
"Synopsis" by , This book targets business readers who want to learn how to improve innovation in their organizations.  Bringing together twenty leading thinkers, commentators, and practitioners, it explains how and why to look outside one's organization to find innovative products and services, and it shows how to use those innovations to advance one's business strategy.  It also explains how to overcome the practical difficulties of applying open innovation and crowdsourcing.
"Synopsis" by ,
"Open innovation" refers to the practice of developing business ideas not in isolation but in collaboration with customers, academia, or other firms.  "Crowdsourcing" refers to the practice of outsourcing tasks to a large group of people through an open call.  Both are of wide interest among business strategists and managers.

This book targets business readers who want to learn how to improve innovation in their organizations.  Bringing together twenty leading thinkers, commentators, and practitioners, it explains how and why to look outside one's organization to find innovative products and services, and it shows how to use those innovations to advance one's business strategy.  It also explains how to overcome the practical difficulties of applying open innovation and crowdsourcing.

Contributors include Julian Keith Loren, Andrew Gaule, Stefan Lindegaard, Renee Hopkins, Jeffrey Phillips, Braden Kelly, Andrea Meyer, Anthony Townsend and Steven Shapiro

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