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The 30 Day MBA: Your Fast Track Guide to Business Success (30 Day MBA)by Colin Barrow
Synopses & Reviews
The 30 Day MBA covers the essential elements and core disciplines in a top MBA program.
The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy. This second edition includes a thorough explanation and examples of the "break-even analysis," used by MBAs for making cost, volume, pricing and profit decisions. It also adds new case studies as well as analysis of the emergence of brands in developing countries.
The 30 Day MBA also incorporates external reading and resources, online library and information sources, case studies and links to online self-assessment tests to help readers keep track of their learning achievements.
Book News Annotation:
Written for professionals in large and small organizations in the public and private sectors, this book reviews key concepts of business and offers a wealth of links to free learning resources online. The reader-friendly layout includes numerous organization charts, comparison tables, and decision algorithms. This second edition adds material on break-even analysis. After a brief history of business schools, each chapter covers essentials of one of 12 core disciplines of an MBA program. Early chapters explain basic concepts of accounting, finance, marketing, and organizational behavior. Later chapters cover areas such as business law, entrepreneurship, ethics, and strategy. Chapter links point to online library and information sources, case examples, and podcasts and video lectures from major business schools. The book's companion website offers short tests. In addition to professionals, the book will also be also useful to students considering business school. Barrow is a visiting fellow at Cranfield University. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
This accessible and in-depth title places MBA skills within reach of all professionals.
About the Author
Colin Barrow is formerly Head of the Enterprise Group at Cranfield School of Management, UK, where he taught entrepreneurship in the MBA program. He is also a visiting professor at business schools in the US, Asia, France, Ireland and Austria.
Table of Contents
4. Organizational Behaviour
5. Business History
6. Business Law
9. Ethics and Social Responsibility
10. Operations Management
11. Quantitative and Qualitative Research and Analysis
Appendix: Personal Development and Lifetime Learning
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