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Other titles in the Creating Success series:
How to Get Started in Export (Sunday Times Creating Success)by John Westwood
Synopses & Reviews
Exporting is not just for large organizations anymore. Research shows that companies that export are more productive than non-exporters, perform better financially, and are more likely to stay in business. Moving into export is a big decision and is not without its risks, but with the right approach and some good advice, the results can be enormously rewarding.
How to Get Started in Export explores the challenges and opportunities of taking this next vital step for a business in the UK. Covering topics such as: choosing the best markets for the products, making the most of the wide range of services available, working with agents/distributors, and the need to comply with regulations in the UK and internationally; this practical guide explains all the angles to consider and how to make the best possible start.
How to Get Started in Export is a practical introduction to exporting that takes the reader step by step through the process of gathering information, formulating an export plan and putting it into action.
- Exporting helps companies broaden their potential market, increase their turnover and improve their reputation
- Includes essential advice on researching international markets, pricing for export, market entry strategies and sales promotion
- Handy checklists and templates to help put together a Complete Export Plan and Export Marketing Plan
-Includes a free application for iPhones that provides extracts from nine books in the Creating Success series, quotes and tips from the experts.
About the Author
John Westwood has held a wide variety of senior sales and marketing positions with several multinational companies, and has since gained valuable experience with Exporting. He has set up and developed distribution networks for various companies in Europe and Scandinavia, the Middle East, Asia and the Pacific and managed distribution operations in the US and Canada. He is also the author of How to Write a Marketing Plan, 30 Minutes to Write a Marketing Plan and The Marketing Plan Workbook, all published by Kogan Page.
Table of Contents
How to get started
Preparing an export plan
Sales, promotion and distribution
Shipping, financing and managing risks
Individual export markets (such as the US, Germany, France, Italy, Russia, Brazil, China and India)
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