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Building Your Business Through Export (Strategic Success)by John Westwood
Synopses & Reviews
Exporting is an effective way for companies of all sizes to grow their business, and with many governments offering extensive support for their exporters, there has never been a better time to start. In this thorough but accessible guide, John Westwood explains the process of developing and implementing an export strategy from the UK.
Supported by online checklists and country mini profiles, this book includes advice on:
- Choosing and using agents and distributors
- Payment methods for export sales
- Making a company website ready for international customers.
With a range of international case studies, complete sample export and export marketing plans and a wealth of information on where to find further help and resources, Building Your Business Through Export is a very useful handbook for British exporters.
Managers and senior managers; Sales executives and managers who are involved with export sales; New exporters and current exporters who want to refresh their knowledge or develop their strategy.
About the Author
John Westwood has held a wide variety of senior sales and marketing positions with several multinational companies, and has since gained valuable experience with Exporting. He has set up and developed distribution networks for various companies in Europe and Scandinavia, the Middle East, Asia and the Pacific and managed distribution operations in the US and Canada. He is also the author of How to Write a Marketing Plan, 30 Minutes to Write a Marketing Plan and The Marketing Plan Workbook, all published by Kogan Page.
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