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Original Essays | August 20, 2014

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    Julie Schumacher 9780385538138

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Other titles in the Creating Success series:

How to Write a Business Plan (Creating Success)


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Synopses & Reviews

Publisher Comments:

Starting with the premise that there's only one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a business plan - from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information.  It also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans. 

New in this edition are summaries at the end of each chapter, updated advice on producing cash and forecasts and a more detailed questionnaire to help with forecasting.

About the Author

Brian Finch is an independent consultant with considerable experience preparing and delivering effective business plans, as well as advising others on their business plans.

Table of Contents

Introduction   1

1          The structure of the plan   17

                        Using appendices 20

2          Summery    23

3          The business background    27

The business 27; What is the product or service? 28; The markets 28; Supply 29; How did you get here? 30

4          The market    33

Overviews 33; Market structure 34; Competitors 35; Customers 36; Distribution 37; Trends 39; Competitive advantage 40; Market segmentation 42; Differentiation 43; Pricing 43; Barriers to entry 45; New technologies 45; Mixed strategies 46

5          Operations    47

Differences 48; Processes 49; Control 50; Experience 50; Supply 51; Systems 53; Location and environment 53; Regulatory control 53

6          Management   55

The essential difference 60; What skills are required? 60; Organization structure 61; Demonstrating control 62

7          The proposal   67

Explain 67; The proposition 68; Why will you succeed? 69; Closing the deal 72; The exit 73

8          The forecast    75

The sales forecast 75; Costs 77; The five-year forecast 78; Reviewing the plan 79; Sensitivity 80; Key assumptions 83; Explain important points 86

9          Financial information   89

Profit and loss account 90; Cash forecast 93; Sensitivity 95; Break-even 95; Funding 96; Reconciling and checking 98; Timing 98; Balance sheet 100; Some important terms 106

10        Risks    109

11        Legal issues and confidentiality  113

                        Confidentiality 113

12        Selling your business     117

Explain why you are selling 118; Emphasize the great opportunities for the business 118; Don’t waste time illustrating that sudden upturn in business expected imminently 118; Do you include a forecast? 120; Who is the buyer? 120; Holding back information 121; Due diligence 121

13        Improve performance with a business plan    123

Planning is not budgeting 123; Strategic vision and action 132; Planning for people 144; Practicalities 147

Appendices   159

Glossary   165

Product Details

Finch, Brian
Kogan Page
Brian, Finch
business, business plans
Edition Description:
Fourth Edition
Creating Success
Publication Date:
8.5 x 5 in

Related Subjects

Business » Business Plans
Business » Careers
Business » Writing
Reference » General
Reference » Writing » Writing as a Business

How to Write a Business Plan (Creating Success) New Trade Paper
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