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Interviews | September 2, 2014

Jill Owens: IMG David Mitchell: The Powells.com Interview



David MitchellDavid Mitchell's newest mind-bending, time-skipping novel may be his most accomplished work yet. Written in six sections, one per decade, The Bone... Continue »
  1. $21.00 Sale Hardcover add to wish list

    The Bone Clocks

    David Mitchell 9781400065677

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- Local Warehouse Sociology- General

America Brushes Up: The Use and Marketing of Toothpaste and Toothbrushes in the Twentieth Century

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America Brushes Up: The Use and Marketing of Toothpaste and Toothbrushes in the Twentieth Century Cover

 

Synopses & Reviews

Synopsis:

This excursion into American cultural history looks at the toothpaste and toothbrush industries from 1900 to 2008. During these years, America moved from cleaning their teeth mostly with homemade powders to using an enormous array of brands, often applied with an electric toothbrush. From early 20th century products like Forhan's (which cured pyorrhea) to the whiteners of the 1920s (which unfortunately also removed tooth enamel), and from paste that eliminated that clinging film and to copywriters who wondered where the yellow went, the history of toothpaste has long been a testament to the power of misleading advertising. Interrupting a steady flow of hyperbole was the one true wonder ingredient--fluoride, which enabled Crest to be for decades America's top-selling brand.

Product Details

ISBN:
9780786447541
Author:
Segrave, Kerry
Publisher:
McFarland & Company
Subject:
General
Subject:
Dentistry - Dental Hygiene
Subject:
Mouth -- Care and hygiene -- United States.
Subject:
Toothpastes - United States - History
Subject:
Sociology - General
Publication Date:
20100131
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
230
Dimensions:
8.90x5.90x.70 in. .70 lbs.

Related Subjects

Health and Self-Help » Health and Medicine » Dental Care
Health and Self-Help » Health and Medicine » Medical Specialties
History and Social Science » Sociology » General
History and Social Science » US History » General

America Brushes Up: The Use and Marketing of Toothpaste and Toothbrushes in the Twentieth Century New Trade Paper
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Product details 230 pages McFarland & Company - English 9780786447541 Reviews:
"Synopsis" by , This excursion into American cultural history looks at the toothpaste and toothbrush industries from 1900 to 2008. During these years, America moved from cleaning their teeth mostly with homemade powders to using an enormous array of brands, often applied with an electric toothbrush. From early 20th century products like Forhan's (which cured pyorrhea) to the whiteners of the 1920s (which unfortunately also removed tooth enamel), and from paste that eliminated that clinging film and to copywriters who wondered where the yellow went, the history of toothpaste has long been a testament to the power of misleading advertising. Interrupting a steady flow of hyperbole was the one true wonder ingredient--fluoride, which enabled Crest to be for decades America's top-selling brand.
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