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    Original Essays | July 14, 2015

    Joshua Mohr: IMG Your Imagination, Your Fingerprint



    When I was in grad school, a teacher told our workshop that if a published novel is 300 pages, the writer had to generate 1,200 along the way. I... Continue »
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Mythologies: The Complete Edition, in a New Translation

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Mythologies: The Complete Edition, in a New Translation Cover

 

Synopses & Reviews

Publisher Comments:

“No denunciation without its proper instrument of close analysis,” Roland Barthes wrote in his preface to Mythologies. There is no more proper instrument of analysis of our contemporary myths than this book—one of the most significant works in French theory, and one that has transformed the way readers and philosophers view the world around them.

Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities of stuff. We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They are the fabrications of consumer society. They express myths of success, well-being, or happiness. As Barthes sees it, these myths must be carefully deciphered, and debunked.

What Barthes discerned in mass media, the fashion of plastic, and the politics of postcolonial France applies with equal force to todays social networks, the iPhone, and the images of 9/11. This new edition of Mythologies, complete and beautifully rendered by the Pulitzer Prize-winning poet, critic, and translator Richard Howard, is a consecration of Barthess classic—a lesson in clairvoyance that is more relevant now than ever.

About the Author

Roland Barthes was born in 1915. A French literary theorist, philosopher, and critic, he influenced the development of various schools of theory, including structuralism, semiotics, existentialism, social theory, Marxism, and post-structuralism. He died in 1980.

Product Details

ISBN:
9780809071944
Author:
Barthes, Roland
Publisher:
Hill & Wang
Author:
Lavers, Annette
Author:
Howard, Richard
Subject:
American
Subject:
Literary Criticism : General
Subject:
Theory
Subject:
Essays
Edition Description:
Trade paper
Publication Date:
20130331
Binding:
TRADE PAPER
Language:
English
Illustrations:
8 Pages of Black-and-White Illustrations
Pages:
288
Dimensions:
8.25 x 5.5 in

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Related Subjects

Fiction and Poetry » Literature » A to Z
Humanities » Literary Criticism » General
Humanities » Literary Criticism » Literary and Cultural Studies
Humanities » Philosophy » General

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