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The Great American Cereal Book: How Breakfast Got Its Crunch
Synopses & Reviews
Americans love their breakfast cereal, which is second only to milk and soda in supermarket spending. Cereals and their cartoon spokescharacters are some of the most enduring pop-culture icons of the 20th century. The Great American Cereal Book is the definitive compendium of breakfast cereal history and lore, celebrating the most recognizable brands and packaging, such as Cheerios, Cocoa Puffs, Frosted Flakes, Grape-Nuts, and Trix. Award-winning writer Marty Gitlin and co-author Topher Ellis provide behind-the-scenes stories about the creation of these iconic kitchen-table companions, with 350 images of cereal boxes, vintage ads, and rare memorabilia.
Praise for The Great American Cereal Book:
“Instantly evokes feelings of childhood—watching Saturday-morning cartoons and being bombarded with commercials for sweet cereals with colorful mascots like Toucan Sam and Tony the Tiger.” —TMagazine.Blogs.NYTimes.com
"A fascinating find for those interested in the creation and marketing of this grocery-store staple." —The Oklahoman
“Theres a new book out about cereal, and it looks cereal-ously good. No, but in all cereal-ousness, it's about the history of cereal, and youd have to be a [ce]real breakfast Grinch to not at least be stirred by the picture of E.T., the cereal.” —TheHairpin.com
"Fortified with full-page, full-color photos, it's an enjoyable, comprehensive read about one of the overlooked staples of the national diet." —Philadelphia City Paper
“A crisply colorful history of a favorite kids food that became a pop culture icon.” —Tampa Bay Times
“Whether you're a food history buff, package-design geek, or just an enthusiastic consumer of the countrys favorite morning bowl, these pages provide enough—ahem—snap, crackle, and pop to keep everyone happy.” —Real Eats magazine
Wacky Packages: New New New is a follow-up title to the hilarious and colorful Wacky Packages, first published by Abrams in 2008. This new collection presents all the Wacky Packs fromand#160;Series 8and#150;14 covering the years 1974 and 1975. Featuring humorous and often grotesque parodies of common household brands like and#147;Windaxeand#8221;and#160;cleaner and and#147;Smoochersand#8221; jam, Wacky Packages: New New New offers a tongue-in-cheek critique of consumer culture and marketing subversion.
Created by a host of comics artists including Kim Deitch, Bill Griffith, Jay Lynch, and Norm Saunders, alongside Pulitzer Prize-winning cartoonist Art Spiegelman, Wacky Packages; New New Newand#160;is a colorful, edgy, and intensely creative collection of illustrations. Packaged with four never-before-seen stickers and a wax jacket, Wacky Packages: New New New will please fans and collectors alike.
Wacky Packagesand#151;a series of collectible stickers featuring parodies of consumer products and well-known brands and packagingand#151;were first produced by the Topps company in 1967, then revived in 1973 for a highly successful run. In fact, for the first two years they were published, Wacky Packages were the only Topps product to achieve higher sales than their flagship line of baseball cards. The series has been relaunched several times over the years, most recently to great success in 2007.
Known affectionately among collectors as and#147;Wacky Packs,and#8221; as a creative force with artist Art Spiegelman, the stickers were illustrated by such notable comics artists as Kim Deitch, , Bill Griffith, Jay Lynch, and Norm Saunders.
This first-ever collection of Series One through Series Seven (from 1973 and 1974) celebrates the 35th anniversary of Wacky Packages and is sure to amuse collectors and fans young and old.
About the Author
Marty Gitlin is a freelance writer and the author of more than 40 books. He has won many awards for his writing, including first place for General Excellence in Journalism from the Associated Press. Gitlin lives with his wife and three children in Cleveland, Ohio. Topher Ellis is a cereal expert and editor of the cereal newsletter the Boxtop, the longest continuously running publication dedicated to breakfast cereal. He lives in Matthews, North Carolina.
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