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Hope in a Jar: The Making of America's Beauty Culture

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Hope in a Jar: The Making of America's Beauty Culture Cover

 

Synopses & Reviews

Publisher Comments:

How did powder and paint, once scorned as immoral, become indispensable to millions of respectable women? How did a kitchen physic, as homemade cosmetics were once called, become a multibillion-dollar industry? And how did men finally take over that rarest of institutions, a woman's business?In Hope in a Jar, historian Kathy Peiss gives us the first full-scale social history of America's beauty culture, from the buttermilk and rice powder recommended by Victorian recipe books to the mass-produced products of our contemporary consumer age. She shows how women, far from being pawns and victims, used makeup to declare their freedom, identity, and sexual allure as they flocked to enter public life. And she highlights the leading role of white and black women--Helena Rubenstein and Annie Turnbo Malone, Elizabeth Arden and Madame C. J. Walker--in shaping a unique industry that relied less on advertising than on women's customs of visiting and conversation. Replete with the voices and experiences of ordinary women, Hope in a Jar is a richly textured account of the ways women created the cosmetics industry and cosmetics created the modern woman.

Product Details

ISBN:
9780812221671
Author:
Peiss, Kathy
Publisher:
University of Pennsylvania Press
Subject:
Gender Studies-General
Subject:
US History - 20th Century
Subject:
US History-General
Publication Date:
20110831
Binding:
TRADE PAPER
Language:
English

Related Subjects

» History and Social Science » Gender Studies » General
» History and Social Science » Gender Studies » Womens Studies
» History and Social Science » US History » 20th Century » General
» History and Social Science » US History » General
» Hobbies, Crafts, and Leisure » Beauty and Fashion » Beauty

Hope in a Jar: The Making of America's Beauty Culture New Trade Paper
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Product details pages University of Pennsylvania Press - English 9780812221671 Reviews:
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