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Interviews | October 21, 2009

Jill Owens: IMG The Powells.com Interview with Sam Savage

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samsavageSam Savage's first novel, Firmin, chronicled the coming-of-age misadventures of a very literate rat living in a bookstore in Boston's Scollay Square. Garnering praise from authors and... Continue »
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The Campaign Manager: Running and Winning Local Elections

by Catherine M. Shaw

The Campaign Manager: Running and Winning Local Elections Cover

ISBN13: 9780813342221
ISBN10: 0813342228
Condition: Standard
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Synopses & Reviews

Publisher Comments:

The Campaign Manager is a clear and concise, must-have handbook that is based on the author's three terms as mayor of Ashland, Oregon, and her numerous successes in managing campaigns. Supportive of both candidates and issues, this handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, and publicizing local political campaigns. Finding the right message and targeting the right voters with it are clearly explained by means of specific examples, anecdotes, and illustrations. Included is in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level. Thoroughly revised and updated, this new edition now covers campaign technology methods in every chapter, and includes expanded material on direct mail, effective yet inexpensive television spots, and how to get the most reach for your campaign dollar. Also included are updates on working vote-by-mail elections for better results, organizing your database for campaign workers and donors, and fighting negative campaigns.

Synopsis:

A complete, step-by-step success kit for organizing, funding, and publicizing local political campaigns
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About the Author

Catherine Shaw served twelve years (three terms) as Mayor of Ashland, Oregon, and is currently the Chief of Staff for Oregon State Representative Dr. Alan Bates. She has nearly two decades of campaign management experience and has taught campaign courses at Yale University, the University of California, and Southern Oregon University.
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What Our Readers Are Saying

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Average customer rating based on 1 comment:
T. Reich, May 21, 2006 (view all comments by T. Reich)
Cathy is highly regarded (by both sides of the isle) as an expert in this field. She has an amazing mind and approach to the political system. Read her book and start winning campaigns. If you are currently working on or thinking about joining a political campaign, you must read her book first. There is something here for everyone. Whether you live in Oregon or elsewhere, you need to take advantage of this resource! My hightest recommendation here!
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Product Details

ISBN:
9780813342221
Subtitle:
Running and Winning Local Elections
Author:
Shaw, Catherine M.
Author:
Shaw, Catherine
Publisher:
Westview Press
Location:
Boulder
Subject:
General
Subject:
Campaign management
Subject:
Local elections
Subject:
Political Process - Elections
Subject:
Government - U.S. Government
Subject:
Government - Local
Subject:
POL030000
Subject:
Campaign management -- United States.
Subject:
Local elections -- United States.
Copyright:
2004
Edition Number:
3
Edition Description:
Includes bibliographical references and index.
Series Volume:
B108
Publication Date:
May 2004
Binding:
Paperback
Language:
English
Illustrations:
Y
Pages:
399
Dimensions:
9.00x6.36x1.22 in. 1.33 lbs.
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