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Docomo: Japan's Wireless Tsunami

Docomo: Japan's Wireless Tsunami Cover

 

Synopses & Reviews

Book News Annotation:

In just two years since its formation as a division of Nippon Telephone and Telegraph, DoCoMo has become the second largest mobile phone service provider in the world. This text chronicles the Japanese company's meteoritic rise and examines the reasons behind its success. After interviewing top executives with the firm, the authors have concluded that the key ingredient in DoCoMo's success is not efficiency or dedication but human feelings.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

DoCoMo is the high-tech division of the Nippon Telegraph and Telephone (NTT). This text tells the tale of how this company-within-a-company made a quantum leap in high-speed wireless technology - and developed "I-mode" the Internet-ready mobile system.

Synopsis:

"Almost a quarter century after their core management principles put them in nearly unassailable positions of market dominance, Japanese firms like Toyota, Sony, and Honda are still the standards to which other corporations aspire. Today, Japan’s NTT DoCoMo is on the verge of attaining equal stature. DoCoMo is the world’s second-largest mobile phone operator and, with its I-mode system, the first to roll out real, viable third-generation applications like Internet-ready mobile phones. This quantum leap in technology will very soon change the way we all send and receive information, from e-mail, paging, and voice to graphic business applications and entertainment.

But DoCoMo’s success came not as a result of following the hard-and-fast models of its illustrious predecessors. In fact, it is much more a reflection of the ability of DoCoMo’s management to carve out a creative niche within the confines of legendarily traditional Nippon Telephone and Telegraph.

Beck (co-author, The Attention Economy) and Accenture senior consultant Wade examine the enormous risks that DoCoMo took in pursuing a ""bleeding edge"" technology which analysts thought was superfluous, and how their daring almost single-handedly brought an entire global market into existence. It is this extraordinary story and the simple, powerful management themes ingrained in it that will drive companies the world over to emulate DoCoMo as they did the previous giants of Japanese industry."

About the Author

"John C. Beck (Phoenix, AZ) is Director of Accenture’s Institute for Strategic Change and the co-author of The Attention Economy

Mitchell Wade (Los Angeles, CA) is also at Accenture and is a frequent collaborator with John Beck."

Table of Contents

"Chapter 1: Love

Chapter 2: Inequality

Chapter 3: Impatience

Chapter 4: Luck

Chapter 5: Fun"

Product Details

ISBN:
9780814407530
Author:
Beck, John C.
Author:
Wade, Mitchell E.
Author:
Wade, Mitchell
Author:
Beck, John
Publisher:
AMACOM/American Management Association
Location:
New York
Subject:
General
Subject:
History
Subject:
Telecommunications
Subject:
Data Transmission Systems - General
Subject:
Cellular telephone services industry.
Subject:
Business Communication - General
Subject:
DoCoMo - History
Subject:
Business Communication
Subject:
English
Subject:
Industrial Technology
Subject:
Networking - General
Edition Description:
Includes bibliographical references and index.
Series Volume:
107-177
Publication Date:
20021031
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
224
Dimensions:
9.25 x 6.13 in 1.2 lb
Age Level:
17

Related Subjects

Business » Communication
Computers and Internet » Networking » General
Engineering » Communications » Telephony
History and Social Science » Politics » United States » Politics
History and Social Science » World History » General

Docomo: Japan's Wireless Tsunami
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$ In Stock
Product details 224 pages AMACOM - English 9780814407530 Reviews:
"Synopsis" by , DoCoMo is the high-tech division of the Nippon Telegraph and Telephone (NTT). This text tells the tale of how this company-within-a-company made a quantum leap in high-speed wireless technology - and developed "I-mode" the Internet-ready mobile system.
"Synopsis" by ,

"Almost a quarter century after their core management principles put them in nearly unassailable positions of market dominance, Japanese firms like Toyota, Sony, and Honda are still the standards to which other corporations aspire. Today, Japan’s NTT DoCoMo is on the verge of attaining equal stature. DoCoMo is the world’s second-largest mobile phone operator and, with its I-mode system, the first to roll out real, viable third-generation applications like Internet-ready mobile phones. This quantum leap in technology will very soon change the way we all send and receive information, from e-mail, paging, and voice to graphic business applications and entertainment.

But DoCoMo’s success came not as a result of following the hard-and-fast models of its illustrious predecessors. In fact, it is much more a reflection of the ability of DoCoMo’s management to carve out a creative niche within the confines of legendarily traditional Nippon Telephone and Telegraph.

Beck (co-author, The Attention Economy) and Accenture senior consultant Wade examine the enormous risks that DoCoMo took in pursuing a ""bleeding edge"" technology which analysts thought was superfluous, and how their daring almost single-handedly brought an entire global market into existence. It is this extraordinary story and the simple, powerful management themes ingrained in it that will drive companies the world over to emulate DoCoMo as they did the previous giants of Japanese industry."

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