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The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Lifeby Kimberly Palmer
Synopses & Reviews
"'Building a life outside of the traditional economy isn't only possible... it's the new definition of financial success,' argues U.S. News & World Report senior editor and personal finance columnist Palmer (Generation Earn). Looking for a flexible schedule in order to spend more time with her young daughter, Palmer launched a successful Etsy business creating PDF money planners. Other budding entrepreneurs featured here found success baking custom cakes, or even running in the Olympics. Many of Palmer's peers are working side jobs in addition to their traditional corporate jobs, some planning to take the plunge and live entirely on their earnings from 'moonlighting,' and some planning to continue a hybrid career indefinitely. Is this juggle worthwhile? According to Palmer, in addition to the additional income, having a lucrative or even steady side business can stave off the fear of a layoff, and significantly increase personal satisfaction. Palmer notes that those who make a successful career out of a side job have some characteristics in common: they're highly motivated, have a strong passion that can be turned into a viable business, and are relentless self-promoters. She peppers the chapters with tips and resources on such essentials as funding your business and branding, and delves into the future of side hustles. Palmer's encouraging advice tends toward the generic. The book's real utility lies in the extremely practical worksheets, lists of resources, and exercises. Agent: Melissa Sarver, Folio Literary Management. (Jan.)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
The biggest trend in business is the microbusiness! Handcrafted jewelry, artisanal eats, life coaching, app development, you name it—entrepreneurial side ventures are everywhere. Weary of pink-slip anxiety and the endless money squeeze, millions of people are taking the leap. They’re adding to their incomes and creating safety nets in case the ax falls at work. In the process, they’re unlocking their creativity and finding a sense of fulfillment they never dreamed possible.
Financial columnist Kimberly Palmer illuminates the everyday faces behind this growing movement, starting with her own journey. Recognizing that journalism offers little job security these days—and with a baby to provide for—she decided to develop a series of financial planners. This supplemental business was soon providing a reliable income stream.
The Economy of You recounts story after story of people who—like Kimberly—are liberating themselves from financial strain. A deli employee who makes custom cakes at night. An instrument repairman who sells voice-overs on his website. A videographer who started a profitable publishing house on the side. Interwoven in the profiles are concrete guidelines for readers looking to launch rewarding businesses of their own, including:
• Tips for figuring out the ideal side gig
• Ideas for keeping start up costs low
• Advice on juggling a fledgling enterprise and a full-time job
• Strategies for finding your “tribe” and building a social network
• Branding and marketing basics that bring results
• When and what to offer for free
• And much more
Companies guarantee nothing but today’s wages. It’s up to YOU to build stability by becoming a money-making engine. It’s empowering, gratifying, and easy to do with The Economy of You.
About the Author
KIMBERLY PALMER is senior editor and personal finance columnist for U.S. News & World Report. She writes the popular Alpha Consumer blog and is the author of a series of financial guides, Palmer’s Planners, sold through her Etsy shop.
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Business » Careers