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New Trade Paper
Available March 2014
How to Win: The Argument, the Pitch, the Job, the Raceby Rob Yeung
Synopses & Reviews
How to Win will cover many of the perennial selling self help topics packaged with an appealing results orientated promise.
It will comprise of two sections:
Part 1 will focus on the ‘Winning’ mindset and approach, and explore what winning means, why we strive for it and general techniques that can be learnt and applied to achieve it in many areas of live.
Part 2 will be divided up into general scenarios, each one focusing on a different set of skills needed to achieve the winning outcome. For example:
Looking at Influence and Persuasion techniques
Covering a broad range of skills assessment, job hunting, CV and interview advice
Exploring time management and project management work as well as personal effectiveness skills such as focus and motivation.
Something in this area would look at presentation skills and confidence building techniques
This is not an exhaustive list – there will be more.
Throughout the book there will be references to interesting research and up to the minute psychology studies, including recent research about facebook, twitter and other aspects of social media.
Many areas in the book will cross over, but this will be easily traversed by the introduction and the ‘general’ winning theme of the book which will be consist throughout.
Never come second place again
Say goodbye to feelings of inadequacy – never again will you have to look on while someone else gets that promotion you wanted, wins the pitch you went for or beats you on the playing field. Bid farewell to that sense of jealously when someone else comes out on top, or that frustration when someone argues your socks off and leaves you defeated. Now you can be the winner.
Psychologist and bestselling author Dr Rob Yeung will show you how to triumph when it really counts. How to gain the competitive advantage and come first more often. How to win arguments, negotiations, pitches, job interviews and more. Based on the latest research and proven psychological principles, Rob explains the science behind winning and how you can apply them to all facets of your life.
If you’re not winning, you’re losing. Don’t be a loser. Learn to win.
NEVER COME SECOND PLACE AGAIN
If you’re not winning, you’re losing. And you don’t want to be a loser, do you?
Life is full of opportunities to win or lose on a daily basis. Want to win arguments, negotiate better and get your way in more discussions? Want to pitch ideas that win support and plaudits? Want to get yourself noticed and come out on top in the job market?
Discover how to triumph when it really counts. How can you gain the competitive advantage and come first more often? Learn how to avoid that frustration of not succeeding – when your point isn’t heard in an argument, or your hard fought pitch is rejected – and to achieve the results you know you deserve.
THE SCIENCE OF WINNING
Drawing on the latest research and proven psychological principles, bestselling author and psychologist Dr Rob Yeung outlines practical success strategies and powerful scenarios that you can apply to all facets of your life.
This is your strategy book for success at work and in life.
Get the breaks, beat the others and take your life to a whole new level.
Table of Contents
About the Author ix
1 Developing a Winning Outlook 9
2 Winning the Argument 35
3 Winning the Pitch 75
4 Winning the Job 117
5 Winning the Race 161
Conclusions: Onwards, Upwards and Over to You 209
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