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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing Cover

 

Synopses & Reviews

Publisher Comments:

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.

How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to:

  • Target unsustainable behaviors and identify the barriers to change
  • Understand various commitment strategies
  • Communicate effective messages
  • Enhance motivation and invite participation

The strategies outlined in this groundbreaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energy efficiency, and alternative transportation.

Doug McKenzie-Mohr, PhD, is an award-winning environmental psychologist who specializes in designing programs to promote sustainable behavior. He is the founder of community-based social marketing and has delivered workshops on the topic to more than fifty thousand program managers around the world. Dr. McKenzie-Mohr has also served as an advisor for Canada's public education efforts on climate change.

Synopsis:

The highly acclaimed manual for changing everyday habits—now in an all-new third edition!

About the Author

Dr. Doug McKenzie-Mohr is an award-winning environmental psychologist who specializes in designing programs to promote sustainable behavior. He is the founder of community-based social marketing and has delivered workshops on the topic to more than fifty thousand program managers around the world. Dr. McKenzie-Mohr has also served as an advisor for Canadas public education efforts on climate change.

Product Details

ISBN:
9780865716421
Author:
Mckenzie-mohr, Doug
Publisher:
New Society Publishers
Author:
McKenzie-Mohr, Doug
Subject:
Green Business
Subject:
Business-Manufacturing and Product Development
Edition Description:
Third Edition
Publication Date:
20110331
Binding:
TRADE PAPER
Language:
English
Pages:
192
Dimensions:
9 x 7.5 in

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Related Subjects

Business » General
Business » Management
Business » Manufacturing and Product Development
Business » Marketing
History and Social Science » Politics » General
Home and Garden » Sustainable Living » General
Science and Mathematics » Environmental Studies » Sustainability

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing New Trade Paper
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The highly acclaimed manual for changing everyday habits—now in an all-new third edition!
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