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This title in other formats:Serious Play: How the World's Best Companies Simulate to Innovateby Michael Schrage
Synopses & ReviewsPublisher Comments:Schrage, who argues that models provide insight and troubleshooting techniques, shows how to use models, prototypes, and simulations to create breakthrough innovations. Book News Annotation:A handbook for product, process, and project leaders using digital
model, prototype, and simulation technologies to manage their
innovation initiatives. Draws on the experiences of companies
including Walt Disney, Boeing, and IBM to identify common patterns
and practices that distinguish productive prototyping cultures from
pathological ones, and explores the connection between how leading
innovators model reality and how they actually manage it. Schrage is
research associate with the MIT Media Lab, a Merrill Lynch Forum
Innovation Fellow, and a columnist for Fortune magazine.
Annotation c. Book News, Inc., Portland, OR (booknews.com) Synopsis:This text argues that the real value in building models derives from the help they offer with troubleshooting and problem solving than from the insights they reveal about the organization itself. Technology models can change us - improving the way we communicate, collaborate, learn, and innovate. Description:Includes bibliographical references (p. [215]-234) and index. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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