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1 Burnside Sports and Fitness- Coaching General

The Dream Job: $Port$ Publicity, Promotion and Marketing

by

The Dream Job: $Port$ Publicity, Promotion and Marketing Cover

 

Synopses & Reviews

Publisher Comments:

This book is designed for sports media and marketing courses. Features include 25 SID responsibilities, 16 basic press release rules, 35 types of sports features, and 55 news conference checklist items. The book explains how to get guests booked on radio and TV, get publicity photos printed, create an effective press box and a productive media tour, get a major event staged, and get a star named All-American.

About the Author

Mel Helitzer, a professor of journalism at Ohio University, is the author of the best-selling book on humor writing (Comedy Writing Secrets). Rolling Stone magazine called him "one of the funniest university professors in the country," and the Chicago Tribune named him "professor of the year." He is the author of seven books, two national best sellers, a Broadway-style musical, and is one of the top one hundred public speakers in the country. He was formerly a comedy writer for Sammy Davis, Jr., Art Linkletter, Shari Lewis, and Steve Allen.

Product Details

ISBN:
9780963038722
Author:
Helitzer, Melvin
Publisher:
University Sports Press
Author:
Helitzer, Mel
Location:
Athens, Ohio :
Subject:
General
Subject:
Marketing
Subject:
Sports
Subject:
Careers - Other Specific Fields
Subject:
Public Relations
Subject:
Sports promoters.
Subject:
General Sports & Recreation
Subject:
Sports promoters - Training of -
Subject:
Sports promoters - Vocational guidance -
Subject:
Business-Careers
Copyright:
Edition Number:
3
Edition Description:
Trade Paper
Series Volume:
al-juz® 9
Publication Date:
20010631
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
450
Dimensions:
10 x 7 x 1.13 in 2.19 lb

Related Subjects

Arts and Entertainment » Architecture » Houses
Business » Careers
Business » Customer Service
Sports and Outdoors » Sports and Fitness » Business Aspects
Sports and Outdoors » Sports and Fitness » Coaching
Sports and Outdoors » Sports and Fitness » Sports Administration
Sports and Outdoors » Sports and Fitness » Sports General

The Dream Job: $Port$ Publicity, Promotion and Marketing Used Trade Paper
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Product details 450 pages University Sports Press - English 9780963038722 Reviews:
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