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Build Your Own HTML Email: Designing for the Inbox

by Matthew Patterson

Comment on this title and you could win free books! Synopses & Reviews Comment on this title and you could win free books! ISBN13: 9780980576863 ISBN10: 0980576865 All Product Details

 

Synopses & Reviews

Publisher Comments:

Create Stunning HTML Email That Just Works is a step-by-step guide to creating beautiful HTML emails that consistently work. It begins with an introduction to email covering topics such as: how email design differs from web design; permission based marketing, and the anatomy of an email.

What You Will Learn:

• How to design HTML emails that look great
• Simple methods to design & test email newsletters
• Best practice, permission based email marketing tips & techniques
• Proven strategies for selling email design services to your clients

The book shows the reader how to plan, design, and build gorgeous HTML email designs that look great in every email program: Outlook, Gmail, Apple Mail, etc. All-important tasks like legal requirements, testing, spam compliance and known hacks and workarounds are covered.

Book News Annotation:

This guide for web designers details how to plan, design, and create HTML email newsletters for clients or bosses. Patterson first addresses why email is important in web design, then planning an email campaign with the client, designing for the inbox and how it differs from browsers, coding, understanding permission, and selling email to clients. Intermediate knowledge of HTML and CSS is assumed. Patterson, who has a web design background, works for the company behind Campaign Monitor, an email newsletter web application, and MailBuild. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Learn to create visually stunning yet usable HTML emails that look good in every email client. Build Your Own HTML Email is a step-by-step guide to creating HTML emails. It begins with an introduction to email covering topics such as: how email design differs to web design; different types of emails; and the anatomy of an email. The book then shows the reader how to build simple HTML email designs, then goes on to explain more advanced techniques. Finally the book covers important tasks like testing, spam compliance, and known hacks and workarounds.

Synopsis:

Build Your Own HTML Email is a step-by-step guide to creating HTML emails. It begins with an introduction to email covering topics such as: how email design differs to web design; different types of emails; and the anatomy of an email. The book then shows the reader how to build simple HTML email designs, then goes on to explain more advanced techniques. Finally the book covers important tasks like testing, spam compliance, and known hacks and workarounds. HTML email design is a task commonly asked of web designers, however, to produce a top-quality HTML email the approach to take is quite different to that of designing a modern-day web design.

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About the Author

Mathew Patterson is the community manager at Freshview, the team behind the popular email newsletter web apps, Campaign Monitor and MailBuild. In past lives he was a web designer for the Australian Stock Exchange and Priceline Europe among others. He runs Designers Inhouse, the list for web designers in non-design firms, and recently spoke at the Future of Web Design in New York.

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What Our Readers Are Saying

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Product Details

ISBN:

9780980576863

Author:

Patterson, Matthew

Publisher:

Site Point

Author:

Patterson, Mathew

Subject:

Programming Languages - HTML

Subject:

Data Transmission Systems - Electronic Mail

Subject:

Web - Page Design

Subject:

Html (document markup language)

Subject:

Electronic mail messages

Subject:

Programming Languages - HTML, SGML, VRML, XML

Subject:

Internet-HTML

Subject:

e-mail marketing;email design;email marketing;gmail;hotmail;html email;lotus mail;outlook;yahoo

Edition Description:

Trade Paper

Publication Date:

20100331

Binding:

TRADE PAPER

Language:

English

Illustrations:

Y

Pages:

200

Dimensions:

10 x 8 x 0.43 in 0.72 lb

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Related Subjects

Computers and Internet » Computer Languages » HTML
Computers and Internet » Internet » General
Computers and Internet » Internet » HTML
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web » Site Design
Computers and Internet » Networking » General

Build Your Own HTML Email: Designing for the Inbox New Trade Paper Matthew Patterson

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$29.95 Backorder

Product details 200 pages SitePoint - 2010-03-00 English 9780980576863 Reviews:

"Synopsis" by Firebrand,

Learn to create visually stunning yet usable HTML emails that look good in every email client. Build Your Own HTML Email is a step-by-step guide to creating HTML emails. It begins with an introduction to email covering topics such as: how email design differs to web design; different types of emails; and the anatomy of an email. The book then shows the reader how to build simple HTML email designs, then goes on to explain more advanced techniques. Finally the book covers important tasks like testing, spam compliance, and known hacks and workarounds.

"Synopsis" by Ingram, Build Your Own HTML Email is a step-by-step guide to creating HTML emails. It begins with an introduction to email covering topics such as: how email design differs to web design; different types of emails; and the anatomy of an email. The book then shows the reader how to build simple HTML email designs, then goes on to explain more advanced techniques. Finally the book covers important tasks like testing, spam compliance, and known hacks and workarounds. HTML email design is a task commonly asked of web designers, however, to produce a top-quality HTML email the approach to take is quite different to that of designing a modern-day web design.