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Online Community Management for Dummies

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Online Community Management for Dummies Cover

 

Synopses & Reviews

Publisher Comments:

Learn to manage your online community to boost your business and build your brand

Online communities are the neighborhoods of the Internet, where different personalities who share a common interest can learn, discuss, and interact. It's up to you, as the community manager, to guide, monitor, respond to, and assess the activities of your community to benefit your company and build loyalty. It's a big job, and here's how to do it!

  • Compare and choose — decide on the type of social community your business needs

  • Hat dance — learn to be a leader, advocate, editor, brand evangelist, referee, liaison, and problem solver

  • Gotta have rules — establish guidelines that encourage quality participation

  • Meet the group — find innovative ways to learn about members and solicit their input

  • Listen and share — pay attention to comments, participate in discussions, and follow through on solving problems

  • Build traffic — make your site irresistible with valuable content and use quality keywords for high search rankings

  • Study the stats — install the right programs to monitor your community and let the results guide your strategy

  • Go offline — use speaking engagements, conferences, and fun events to draw new members

Open the book and find:

  • What you need to know about online communities

  • Ways to sell your community's value to the boss

  • How to handle difficult members

  • Tips for growing your community

  • Why you should visit other communities

  • How to use what you learn

  • Ten things every community manager should do

  • More resources for community managers

Learn to:

  • Identify core tasks for community managers

  • Build and maintain positive relationships within your online community

  • Establish policies and transparency

  • Manage comments, respond to criticism, and evaluate ROI

Synopsis:

Learn to manage, grow, and communicate with your online community

Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs.

A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors.

  • Aims at providing community managers the information they need to get a handle on their online communities and make them successful
  • Addresses the role of the community manager, the core community management tasks, and how to create an online community
  • Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism
  • Offers advice for establishing policies and transparency and encouraging community interaction

Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.

Synopsis:

This book is designed to help online community managers excel at ensuring the visitors to their site are satisfied and kept happy. It will cover the various types of online communities and provides tips and tools using social media which can help community managers excel with their site. Community managers will discover how to stand out above the competition, which can result in more online visitors and grasping the attention of potential advertisers and investors. 

 

Topics covered include:

  • The role of the community manager
  • Core community management tasks
  • Creating your community
  • Building relationships within your community
  • Evaluating return on investment
  • Handling and responding to criticism
  • Establishing policies and transparency
  • Encouraging community interaction

About the Author

Deborah Ng is a professional blogger, community manager, and social media enthusiast who grew her little writing blog into the number one online community for freelance writers before selling in 2010. She's the former community manager for several online brands, and when she's not sharing on one of the social networks, she can be found in her current role as Conference Director for BlogWorld and New Media Expo.

Table of Contents

Introduction 1

Part I: The Basics of Online Community Management 7

Chapter 1: Fostering an Online Community 9

Chapter 2: What You Have to Know about Online Communities 31

Part II: Embracing the Community Manager’s Role 47

Chapter 3: Becoming an Online Community Manager 49

Chapter 4: Establishing Community Policies and Guidelines 75

Part III: Building a Productive Online Community 111

Chapter 5: Getting Started with Your Online Community 113

Chapter 6: Communicating with Your Community 125

Chapter 7: Listening to Your Community 145

Chapter 8: Building Kids’ Communities 167

Part IV: Growing Your Community 177

Chapter 9: Welcoming New Members 179

Chapter 10: Encouraging Community Interaction and Involvement 193

Chapter 11: Attracting More People to Your Website 203

Part V: Assessing the Health of Your Community 217

Chapter 12: Evaluating Community Participation 219

Chapter 13: Paying Attention to the Numbers 231

Chapter 14: Making Decisions Based on Your Findings 243

Part VI: Taking Your Community Offline 249

Chapter 15: Fostering Community Growth with Offl ine Activity 251

Chapter 16: Hosting Meetups and Tweetups 261

Part VII: The Part of Tens 273

Chapter 17: Ten Essential Community Manager Tasks 275

Chapter 18: Ten Must-Have Skills for Community Managers 281

Chapter 19: Ten Best Practices of a Community Manager 289

Index 297

Product Details

ISBN:
9781118099179
Author:
Ng, Deborah
Publisher:
For Dummies
Subject:
Internet - General
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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General-General
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r dummies, how to manage an online community, how to communicate with an online community, how to grow an online community, how to grow a successful online community, social media, consumer engagement, social media marketing
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to commun
Subject:
icate with an online community, how to grow an online community, how to grow a successful online community, social media, consumer engagement, social media marketing
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
, how to grow a successful online community, social media, consumer engagement, social media marketing
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
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online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
ommunity, how to grow a successful online community, social media, consumer engagement, social media marketing
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Subject:
online community management, what is online community management, introduction to online community management, beginner guide to online community management, online community management for dummies, how to manage an online community, how to communicate wi
Copyright:
Edition Description:
WebSite Associated w/Book
Publication Date:
20111108
Binding:
TRADE PAPER
Language:
English
Pages:
336
Dimensions:
236.2 x 188 x 19.3 mm 17.28 oz

Related Subjects

Business » General
Business » Investing
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Servers
Computers and Internet » Internet » Web » Social Networking
Computers and Internet » Internet » Web Publishing

Online Community Management for Dummies Used Trade Paper
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$17.50 In Stock
Product details 336 pages For Dummies - English 9781118099179 Reviews:
"Synopsis" by , Learn to manage, grow, and communicate with your online community

Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs.

A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors.

  • Aims at providing community managers the information they need to get a handle on their online communities and make them successful
  • Addresses the role of the community manager, the core community management tasks, and how to create an online community
  • Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism
  • Offers advice for establishing policies and transparency and encouraging community interaction

Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.

"Synopsis" by , This book is designed to help online community managers excel at ensuring the visitors to their site are satisfied and kept happy. It will cover the various types of online communities and provides tips and tools using social media which can help community managers excel with their site. Community managers will discover how to stand out above the competition, which can result in more online visitors and grasping the attention of potential advertisers and investors. 

 

Topics covered include:

  • The role of the community manager
  • Core community management tasks
  • Creating your community
  • Building relationships within your community
  • Evaluating return on investment
  • Handling and responding to criticism
  • Establishing policies and transparency
  • Encouraging community interaction

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