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Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences

by

Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences Cover

 

Synopses & Reviews

Publisher Comments:

From his earliest days at Apple, Steve Jobs set the standard that all products should be "insanely great." Apple sees design as a tool for creating beautiful experiences that surprise and delight, but also convey a point of view down to the smallest detail—from the tactile feedback of a keyboard to the out-of-the-box experience of an iPhone package. This is no accident; the entire Apple organization is designed to give top priority to design considerations.

Design Like Apple uncovers the lessons from Apple's singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization. Help your employees zoom out to view the big picture, see the relationships between objects and the space around them, and understand the product's context so that they can design a compelling and infinitely useful system for your customers. Gain the courage to relentlessly prototype. And finally, find your voice as a brand and a business.

Bridging creativity and commerce, this book will show you how to truly Design Like Apple.

Synopsis:

SEVEN PRINCIPLES FOR CREATING INSANELY GREAT PRODUCTS, SERVICES, AND EXPERIENCES

One: Design Makes All The Difference

Beauty, ingenuity, and charisma create a unique competitive advantage.

Two: Design The Organization

Nurture taste, talent, and a design culture.

Three:The Product Is The Marketing

Great products sell themselves.

Four: Design Is Systems Thinking

Product and context are one.

Five: Design Out Loud

Prototype to perfection.

Six: Design Is For People

Connect with your customer.

Seven: Design with Conviction

Commit to a unique voice.

Synopsis:

Implement the same principles that shaped Apple's approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.

  • Offers behind-the-scenes stories from current and recent Apple insiders
  • Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
  • Delivers how-to lessons across design, marketing, and business strategy

Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

About the Author

John Edson is President of LUNAR, a leading global design firm whose clients have included Apple, HP, Cisco, Motorola, Philips, and dozens of startups. He is a guest blogger for Fast Company and a lecturer on design at Stanford University. Together with its clients' teams, LUNAR designed the first Apple laptop, the PowerBook 100, the Oral-B CrossAction toothbrush, and the HP TouchSmart computer among a portfolio of other award-winning and market-defining products.

Table of Contents

Introduction: Apple, Design and Steve Jobs

Chapter 1: Design Makes All the Difference: How beauty, ingenuity and charisma create a unique competitive advantage

Chapter 2: Design The Organization: Nurturing taste, talent and a design culture

Chapter 3: The Product Is the Marketing: Great Products Sell Themselves

Chapter 4: Design Is Systems Thinking: Product and context are one.

Chapter 5: Design Out Loud: Prototyping to Perfection

Chapter 6: Design Is For People: Connecting with Your Customer

Chapter 7: Design With Conviction: Commit to a unique voice

Conclusion

Index

Product Details

ISBN:
9781118290316
Subtitle:
Seven Principles For Creating Insanely Great Products, Services, and Experiences
Author:
Edson, John
Publisher:
Wiley
Subject:
General Business & Economics
Subject:
Business & Management Special Topics
Subject:
span style="font-family: Times;"
Subject:
Design like apple, john Edson, apple design principles, apple product design, apple design guidelines, apple design philosophy, apple designer jonathan ive, Steve Jobs, Apple design, Apple design books, product design, product design books
Subject:
SPAN
Subject:
p
Subject:
nbsp;
Subject:
Business - General
Subject:
Design like apple, john Edson, apple design principles, apple product design, apple design guidelines, apple design philosophy, a
Subject:
pple designer jonathan ive, Steve Jobs, Apple design, Apple design books, product design, product design books
Copyright:
Publication Date:
20120522
Binding:
Electronic book text in proprietary or open standard format
Language:
English
Pages:
208
Dimensions:
210.79 x 210.79 mm 23.2 oz

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Related Subjects

Arts and Entertainment » Art » Industrial Design
Business » General
Business » Management

Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences New Hardcover
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$29.95 In Stock
Product details 208 pages John Wiley & Sons - English 9781118290316 Reviews:
"Synopsis" by , SEVEN PRINCIPLES FOR CREATING INSANELY GREAT PRODUCTS, SERVICES, AND EXPERIENCES

One: Design Makes All The Difference

Beauty, ingenuity, and charisma create a unique competitive advantage.

Two: Design The Organization

Nurture taste, talent, and a design culture.

Three:The Product Is The Marketing

Great products sell themselves.

Four: Design Is Systems Thinking

Product and context are one.

Five: Design Out Loud

Prototype to perfection.

Six: Design Is For People

Connect with your customer.

Seven: Design with Conviction

Commit to a unique voice.

"Synopsis" by , Implement the same principles that shaped Apple's approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.

  • Offers behind-the-scenes stories from current and recent Apple insiders
  • Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
  • Delivers how-to lessons across design, marketing, and business strategy

Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

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