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Facebook Marketing for Dummies

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Facebook Marketing for Dummies Cover

 

Synopses & Reviews

Publisher Comments:

Engage your customers and build your business with a Facebook marketing program

To run a successful business or nonprofit these days, you have to know Facebook. And because Facebook is ever evolving, this popular guide has been fully updated to cover the newest tools and techniques. Follow these steps to increase brand awareness, launch products, enhance your customer service, and turn visitors into loyal customers with Facebook.

  • Do the groundwork — understand how Facebook benefits your business, how to leverage content, and what goes into a winning strategy
  • Make a plan — learn what your marketing plan should include and define your goals, target audience, and key performance metrics
  • Build your presence — discover how to design a compelling Facebook Page and use applications to expand your presence
  • Engage your customers — use content marketing, status updates, quizzes, polls, photos, and webinars to get your fans involved
  • Track your success — analyze your progress with Facebook Insights
  • Promote visibility — include Facebook ads in your plan, create sponsored stories, and set up groups, promotions, and events
  • Expand your reach — cross-promote your page through your e-mail, website, and blog

Open the book and find:

  • How to get your customers talking
  • Tools for researching your audience
  • Advice on integrating your online and offline campaigns
  • Information that should be on your Page
  • Tips for making your Page easier to find
  • How to write a good Facebook ad
  • Ways to use social plug-ins
  • Facebook business etiquette

Learn to:

  • Create, administer, and customize your timeline
  • Build an engaged fan base with Likes, Shares, and Comments
  • Integrate Facebook with other marketing plans and measure results
  • Use events, contests, and polls to promote your brand

Synopsis:

The bestselling book updated with all of the latest features and Facebook upgrades

This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-world case studies illustrate the techniques.

  • Facebook is among the most important marketing tools for today's business or nonprofit organizations
  • This extremely popular guidebook has been fully updated to cover Facebook's new and ever-evolving tools
  • Shows how to create and administer the Timeline for your page, how to use events, contests, and polls to generate interest, ways to increase brand awareness, and how to integrate your Facebook marketing campaign with other marketing efforts
  • Introduces you to the psychology of a Facebook user, shows how third-party apps can be used with your Facebook presence, and helps you focus on tried-and-true strategies and techniques

Facebook Marketing For Dummies, 4th Edition is a must-read for businesses and nonprofits that want to succeed in today's social media environment.

About the Author

John Haydon is a leader in helping nonprofits use Facebook to market their causes, conduct online fundraising, and enhance their brands. He owns Inbound Zombie, a consultancy in Cambridge, MA, where he provides strategy and training on Facebook and other social media to nonprofit enterprises.

Table of Contents

Introduction  1

Part I: Getting Started with Facebook Marketing  7

Chapter 1: Marketing in the Age of Facebook 9

Chapter 2: Researching and Understanding Your Target Audience 19

Chapter 3: Developing a Facebook Marketing Plan 29

Part II: Building Your Facebook Presence  51

Chapter 4: Getting Started with a Facebook Page 53

Chapter 5: Configuring the Best Admin Settings for Your Facebook Page 75

Chapter 6: Enhancing Your Facebook Page with Applications 87

Part III: Engaging with Your Customers and Prospects on Facebook  103

Chapter 7: Creating a Remarkable Presence on Facebook with Content Marketing 105

Chapter 8: Going Public with Your Facebook Page 117

Chapter 9: Engaging with Your Fans 139

Chapter 10: Measuring Success with Facebook Insights 153

Part IV: Marketing beyond the Facebook Page 173

Chapter 11: Using Facebook Advertising to Promote Your Business 175

Chapter 12: Using Facebook Offers to Promote Your Business 211

Chapter 13: Using Facebook Groups and Events to Promote Your Business 219

Chapter 14: Cross-Promoting Your Page 239

Chapter 15: Understanding and Using Facebook Social Plug-Ins 253

Part V: The Part of Tens  277

Chapter 16: Ten Common Facebook Marketing Mistakes (and How to Avoid Them) 279

Chapter 17: Ten (or So) Business Etiquette Tips for Facebook 285

Chapter 18: Ten (Okay, Eight) Factors for Long-Term Facebook Marketing Success 291

Index  295

Product Details

ISBN:
9781118400388
Author:
Haydon, John
Publisher:
For Dummies
Subject:
Internet Business
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Business - General
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market
Subject:
your business on Facebook, how to integrate a facebook marketing campaign, how to use Timeline for business, how to monitor a facebook marketing campaign, how to measure the success of a facebook marketing campaign, how to measure Facebook marketing succe
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
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Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
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Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
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Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
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Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
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Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
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Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
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Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
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Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
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Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
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Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
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Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
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Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
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Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
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Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Subject:
Facebook marketing, how to create a facebook marketing campaign, how to build a successful marketing campaign on facebook, how to use facebook for marketing, how to market your business on Facebook, how to integrate a facebook marketing campaign, how to u
Copyright:
Edition Description:
WebSite Associated w/Book
Publication Date:
20130701
Binding:
TRADE PAPER
Language:
English
Pages:
336
Dimensions:
236.2 x 188 x 18.3 mm 17.44 oz

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Facebook Marketing for Dummies New Trade Paper
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Product details 336 pages For Dummies - English 9781118400388 Reviews:
"Synopsis" by , The bestselling book updated with all of the latest features and Facebook upgrades

This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-world case studies illustrate the techniques.

  • Facebook is among the most important marketing tools for today's business or nonprofit organizations
  • This extremely popular guidebook has been fully updated to cover Facebook's new and ever-evolving tools
  • Shows how to create and administer the Timeline for your page, how to use events, contests, and polls to generate interest, ways to increase brand awareness, and how to integrate your Facebook marketing campaign with other marketing efforts
  • Introduces you to the psychology of a Facebook user, shows how third-party apps can be used with your Facebook presence, and helps you focus on tried-and-true strategies and techniques

Facebook Marketing For Dummies, 4th Edition is a must-read for businesses and nonprofits that want to succeed in today's social media environment.

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