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"Looking for a smart social media strategy? If so, look no further. Schaffer's Maximize Your Social provides a clear and effective road map that'll help your business thrive in an ever changing social world."
—Michael Stelzner, founder, Social Media Examiner and host, Social Media Marketing podcast; author of Launch
"Maximize Your Social provides an awesome framework for creating a powerful presence on LinkedIn, Facebook, Twitter, Pinterest, and really ALL social media sites. You will love the pragmatic, step-by-step tactics as well as the comprehensive and creative strategies. Get this book today, not tomorrow!"
—John Haydon, author of Facebook Marketing For Dummies
"Neal Schaffer is the real deal. He's proven that social media can work for real business, and in Maximize Your Social, he provides the playbook. It's a logical, realistic, clear-eyed recipe for doing social right."
—Jay Baer, bestselling author of Youtility and The NOW Revolution
"Maximize Your Social is straightforward, simple, and superb. Two 'Likeable' thumbs up!"
—Dave Kerpen,New York Times bestselling author of Likeable Social Media and Likeable Business
"I've been working in social media for seven years, and there's just about nobody in the business that I'd feel comfortable leaving alone with a client but Neal Schaffer. He gets the business case, the strategy, and the tactics—enjoy this primer of straight-up social media advice."
—Adam Metz, The Social Concept and Firespotter Labs
"Neal has been a social media leader for years. With this book, he takes all of us again to the bleeding edge of how to survive in today's world with a social strategy that actually works. This should sit on every CMO's bookshelf."
—Leo Widrich, CMO/cofounder at Buffer
Synopsis:
Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute—a social media game plan.
Maximize Your Social details the evolution of social media and explains the absolute necessity for creating a social media strategy. It outlines the preparation for, mechanics of, and maintenance of a successful social media strategy. This practical guide allows any business, big or small, to create and maintain its own social media strategy—no more paying agencies or hiring expensive consultants. You can master social media marketing strategies and save a chunk of your business's budget while achieving more effective results.
Learn how to leverage the strategic opportunities that each social media channel offers and implement a data-driven approach for monitoring the success, or failure, of your social media program. With expert guidance on all things social, you'll learn how to:
Focus your efforts in order to maximize Facebook, Twitter, LinkedIn, Google+, and blogging
Staff your social media efforts with the right people in the right roles
Understand the importance of creating and maintaining legal social media policies as well as social media guidelines for employees
Catalog all of the social media tactics that will be done on a daily, weekly, or monthly basis
Determine the ROI of your social media strategy
You know you need to do social better. Maximize Your Social will help you prepare and maintain a profitable social media strategy. Follow author Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Synopsis:
Create and maintain a successful social media strategy for your business
Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map.
Explains the evolution of social media and the absolute necessity for creating a social media strategy
Outlines preparation for, mechanics of, and maintenance of a successful social media strategy
Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker
Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
NEAL SCHAFFER, named a Forbes Top 50 Social Media Power Influencer two years in a row, is the creator of Advertising Age's Top 100 Global Marketing Blog, Windmill Networking (recently rebranded as Maximize Social Business), and a global speaker on social media who also teaches as part of Rutgers University's Mini-MBA™ in Social Media Marketing Program. As a leading social media strategist, Neal has created social media strategies, coached implementation, and helped train dozens of companies, from startups and small businesses to Fortune 500 enterprises and even a Grammy Award–winning musician. Neal has previously written two award-winning books on LinkedIn. His work has been recognized by the media, appearing in the Wall Street Journal, Bloomberg Businessweek, Forbes, Yahoo!, and the American Express OPEN Forum.
A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success
Author:
Schaffer, Neal
Publisher:
Wiley
Subject:
Marketing - General
Subject:
General & Introductory Business & Management
Subject:
p
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Subject:
Business;Marketing
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
onsulting firm; company social networking; social media marketing for businesses; social media as a marketing; social media marketing; social networks for marketing; social networks marketing; social networking strategy for business; marketing social netw
Subject:
networking consulting
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Subject:
Neal Shaffer; neal Schafer; neal shafer; neal schaffer; neil schaffer; neil shafer; neil Schafer; neil Shaffer; maximize your social; windmills marketing; social networking businesses; social network strategy for business; social media for consultants; so
Subject:
network in marketing; social media strategy consulting; consultant social network; social networking strategy; media strategy consulting; social network consulting; social networking consultants; social media strategy consultant; social networking consult
Copyright:
2014
Publication Date:
20130930
Binding:
Electronic book text in proprietary or open standard format
Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success
New Hardcover
Neal Schaffer
0 stars -
0 reviews
$25.00
In Stock
Product details
224 pages
John Wiley & Sons -
English9781118651186
Reviews:
"Synopsis"
by Wiley,
Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute—a social media game plan.
Maximize Your Social details the evolution of social media and explains the absolute necessity for creating a social media strategy. It outlines the preparation for, mechanics of, and maintenance of a successful social media strategy. This practical guide allows any business, big or small, to create and maintain its own social media strategy—no more paying agencies or hiring expensive consultants. You can master social media marketing strategies and save a chunk of your business's budget while achieving more effective results.
Learn how to leverage the strategic opportunities that each social media channel offers and implement a data-driven approach for monitoring the success, or failure, of your social media program. With expert guidance on all things social, you'll learn how to:
Focus your efforts in order to maximize Facebook, Twitter, LinkedIn, Google+, and blogging
Staff your social media efforts with the right people in the right roles
Understand the importance of creating and maintaining legal social media policies as well as social media guidelines for employees
Catalog all of the social media tactics that will be done on a daily, weekly, or monthly basis
Determine the ROI of your social media strategy
You know you need to do social better. Maximize Your Social will help you prepare and maintain a profitable social media strategy. Follow author Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
"Synopsis"
by Wiley,
Create and maintain a successful social media strategy for your business
Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map.
Explains the evolution of social media and the absolute necessity for creating a social media strategy
Outlines preparation for, mechanics of, and maintenance of a successful social media strategy
Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker
Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
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