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Do You Speak Shoe Lover: Style and Stories from Inside Dswby Kelly Cook
Synopses & Reviews
If you are anything like most women, shoes play a critical role in your life. Shoes can actually affect your mood in a way that no other material purchase seems to be able to. There is nothing quite like slipping on a brand new pair of shoes--Not the right jeans, dress or haircut. Shoes always fit (unless you are pregnant), no matter how bad your day is going, whether you need to lose 5 pounds, haven’t blown dry your hair or put on a stitch of makeup. None of this seems to matter if you have the perfect shoes, they can make you forget just about everything else and focus, even for a brief period, on your feet.
This fun, gifty book leading shoe retailer DSW celebrates shoe lovers with stories, fashion tips, and career/business advice.
This book will also give readers practical tips for picking the right shoe for not just the right outfit, but also the right occasion in their lives.
You'd never push your car through rain and mud in fabulous heels.
You've been known to sneak in shopping bags after dark so your neighbors don't see you with new shoes—again. You'd totally buy a killer pair of stilettos, even if you did fall flat on your face during your first moments with them. We get it—we really, truly get it.
Do You Speak Shoe Lover? dives into the all-consuming passion simply described as shoe love. It's a wild ride of fashion tips, career advice, and stories from DSW Designer Shoe Warehouse customers and associates. You'll also get a glimpse of the business practices behind DSW and insight to the best jobs on the planet—Shoe Lovers serving other Shoe Lovers. So join the millions of others in this journey to perfect the world's best language. Come on, let's talk shoes.
Celebrating Shoe Lovers everywhere!
No matter how bad your day is going, none of it seems to matter if you’re wearing the perfect shoes. Do You Speak Shoe Lover? will not only make Shoe Lovers feel better about loving shoes, but it also reveals the business principles of leading shoe retailer, DSW. It explains how DSW strives everyday to be America’s Favorite Place for Shoes—as well as America’s Favorite Place to Work. Each and every DSW Shoe Lover lives the values—for the benefit of their customers as well as for each other. It also shares stories from DSW’s customers and employees about how the right shoes made the difference at important moments in their lives, along with shoe fashion tips and career and business advice, based on DSW’s core values.
Explore the emotional relationship women have with shoes with insights from the retailer that knows shoe buyers best.
About the Author
Kelly Cook (Columbus, Ohio; www.dsw.com) is Senior Vice President Marketing. Accomplishments include doubling the size of the DSW Rewards membership to approximately 20 million members. She is an adjunct professor at Kellogg School of Management and Freeman School of Business in graduate courses
Linda Meadow has previously written three editions of the guidebooks City Baby LA, published by Rizolli. She also is the founder of the website, Gurumommy.com
Table of Contents
PART ONE SHOE LOVE CHANGED MY LIFE
1 I MIGHT HAVE A PROBLEM Stories of epic shoe love 3
2 WHAT I DID FOR SHOE LOVE Shameless acts of footwear fanatics 19
3 FEET, DON'T FAIL ME NOW! How shoes get us through life's big moments 37
4 WHERE'D YOU GET THOSE SHOES? Bonding over fabulous fashion 47
5 THANKS FOR THE MEMORIES Nostalgic stories of shoe love 61
6 FUN, FLIRTY, AND FASHIONABLE How DSW satisfies your shoe obsession 69
RAVE, SHOE LOVER, RAVE! 79
PART TWO TAKE IT FROM A SHOE LOVER
7 THE JOB'S ALL YOURS Perfect shoes for interviews 97
8 WORK THOSE SHOES! Sensational 9 to 5 style tips 105
9 SHOE LOVE AT FIRST SIGHT What to wear for big nights out on the town 115
10 A CHANGE WILL DO YOU GOOD Keeping your style up-to-date 125
11 FASHION'S MOST-WANTED The shoes nobody should live without 133
12 THE RUSH OF THE SHOES Inspiration behind building the assortment 141
RAVE, SHOE LOVER, RAVE! 153
PART THREE THE MAGIC BEHIND THE CURTAIN
13 THE SECRET BEHIND SHOE LOVE Creating a formula for success 173
14 STORIES FROM THE FASHION FRONT Helping Shoe Lovers find their bliss 195
15 YOU WORK FOR DSW? Associates' accounts of workplace envy 205
THE LANGUAGE OF SHOE LOVE 215
PHOTO CREDITS/SPECIAL THANKS 220
ABOUT THE AUTHOR 221
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