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Public Service Broadcasting Online: A Comparative European Policy Study of Psb 2.0 (Palgrave Global Media Policy and Business)


Public Service Broadcasting Online: A Comparative European Policy Study of Psb 2.0 (Palgrave Global Media Policy and Business) Cover


Synopses & Reviews

Publisher Comments:

Benedetta Brevini investigates the extent to which a Public Service Broadcasting (PSB) ethos has been extended to the online world in Europe. She examines the most significant policy initiatives carried out by PSBs in Europe on online platforms, and analyzes how the public service philosophy is being reinvented by policy makers (at both the national and European level), by PSB institutions and by their competitors. Brevini examines Denmark, France, Italy, Spain and the UK, where PSB has been the subject of landmark reforms that have changed its legal and policy frameworks. Concurrently, at the European level, the debate about the redefinition and expansion of PSB in the new media has been vigorous. As such, Brevini elaborates on and discusses a normative democratic framework for PSB online in Europe named 'PSB 2.0'. She argues that, if the online world is to be infused with the same public service ethos which characterizes traditional broadcasting, European policy makers and institutions need to understand that a reconfiguration of public service values and principles - in other words, PSB 2.0 - is becoming crucial.

About the Author

Benedetta Brevini is Lecturer in Media Policy in the Department of Journalism at City University, London, UK. Her research addresses a range of current issues in international media policy and the political economy of online media. Her work has appeared in international publications such as the European Journal of Communication, Interaction: Studies in Communication and Culture, Westminster Papers in Communication and Culture, Political Communication Polcom. Her co-edited book, Beyond WikiLeaks: Implications for the Future of Communications, Journalism and Society, was published in March 2013. Before joining academia she worked as a journalist in Milan, New York and London, and she currently writes for The Guardian's Comment is Free.

Table of Contents

ContentsList of tables1. Introduction
2. The European and Global Policy Framework of Public Service Broadcasting
3. Theorizing Public Service Broadcasting Online
4. A Normative Framework for PSB Online: The Idea of PSB 2.0
5. Comparing Histories of PSB in Denmark, France, the UK, Spain and Italy
6. Historical, Political and Cultural Legacies: The Impact on PSB Online
7. European Union Influence on PSB Online
8. Commercial Pressure from Rival Competitors: The Impact on PSB Online
9. Conclusion

Product Details

Brevini, Benedetta
Palgrave MacMillan
Internet - General
Social Aspects - General
Media Studies
Publication Date:
19 figures
8.5 x 5.43 in 1 lb

Related Subjects

Computers and Internet » Computers Reference » Social Aspects » General
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web Publishing
History and Social Science » Sociology » Media

Public Service Broadcasting Online: A Comparative European Policy Study of Psb 2.0 (Palgrave Global Media Policy and Business) New Hardcover
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