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Brandjack: How Your Reputation Is at Risk from Brand Pirates and What to Do about Itby Quentin Langley
Synopses & Reviews
A strong internet presence is a huge boost to brand awareness, but interactivity and instant communication can make brands vulnerable to misuse or attack. Brands can be wilfully or accidentally misrepresented, and they can be irrevocably associated with negatives ideas: they can be 'brandjacked'.
Containing 140 engaging case studies, from BP to Beyoncé, this is the first book to analyze brandjacking. Combining crisis communication and social media management, Brandjack! charts the growth of the trend, offering advice to those who find themselves at the mercy of brand pirates.
About the Author
Quentin Langley is a PR professional with international practitioner experience and a strong record in team building, coaching and mentoring. He works at the interface of academia and business, especially with regard to research into social media and crisis management. He is Senior lecturer in Marketing, University of Bedfordshire Business School, a fellow of CIPR, the co-author of Key Concepts in Public Relations and the Editor of Brandjack News. Quentin has more than two decades experience in PR, including working in the Global Media Relations team at Shell International and being Head of Global PR at Knight Frank. He is Fellow of the Chartered Institute of Public Relations and former Chair of CIPR International. He has published a number of articles in media industry press.
Table of Contents
1. The Proto Brandjacks, 2000-2004
2. Early Brandjacks, 2005-2007
3. The Brandjack Takes Shape, 2008-09
4. The Brandjack Matures - 2010
5. 2011: The Year The World Caught Fire
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