Master your Minecraft
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Tour our stores


    Recently Viewed clear list


    What I'm Giving | December 5, 2014

    William Gibson: IMG William Gibson: What I'm Giving



    At Powell's, we feel the holidays are the perfect time to share our love of books with those close to us. For this special blog series, we reached... Continue »

    spacer
Qualifying orders ship free.
$36.25
New Hardcover
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
4 Remote Warehouse Business- Customer Service

More copies of this ISBN

Brandjack: How Your Reputation Is at Risk from Brand Pirates and What to Do about It

by

Brandjack: How Your Reputation Is at Risk from Brand Pirates and What to Do about It Cover

 

Synopses & Reviews

Publisher Comments:

A strong internet presence is a huge boost to brand awareness, but interactivity and instant communication can make brands vulnerable to misuse or attack. Brands can be wilfully or accidentally misrepresented, and they can be irrevocably associated with negatives ideas: they can be 'brandjacked'.

Containing 140 engaging case studies, from BP to Beyoncé, this is the first book to analyze brandjacking. Combining crisis communication and social media management, Brandjack! charts the growth of the trend, offering advice to those who find themselves at the mercy of brand pirates.

About the Author

Quentin Langley is a PR professional with international practitioner experience and a strong record in team building, coaching and mentoring. He works at the interface of academia and business, especially with regard to research into social media and crisis management. He is Senior lecturer in Marketing, University of Bedfordshire Business School, a fellow of CIPR, the co-author of Key Concepts in Public Relations and the Editor of Brandjack News. Quentin has more than two decades experience in PR, including working in the Global Media Relations team at Shell International and being Head of Global PR at Knight Frank. He is Fellow of the Chartered Institute of Public Relations and former Chair of CIPR International. He has published a number of articles in media industry press.

Table of Contents

Introduction

1. The Proto Brandjacks, 2000-2004

2. Early Brandjacks, 2005-2007

3. The Brandjack Takes Shape, 2008-09

4. The Brandjack Matures - 2010

5. 2011: The Year The World Caught Fire

Product Details

ISBN:
9781137375353
Author:
Langley, Quentin
Publisher:
Palgrave MacMillan
Subject:
Business Communication
Subject:
Marketing - General
Subject:
Public Relations
Copyright:
Publication Date:
20140631
Binding:
HARDCOVER
Language:
English
Illustrations:
1 b/w tables
Pages:
316
Dimensions:
8.5 x 5.43 in 1 lb

Related Subjects

Business » Communication
Business » Customer Service
Business » Marketing

Brandjack: How Your Reputation Is at Risk from Brand Pirates and What to Do about It New Hardcover
0 stars - 0 reviews
$36.25 In Stock
Product details 316 pages Palgrave MacMillan - English 9781137375353 Reviews:
spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.