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Interviews | March 17, 2014

Shawn Donley: IMG Peter Stark: The Powells.com Interview



Peter StarkIt's hard to believe that 200 years ago, the Pacific Northwest was one of the most remote and isolated regions in the world. In 1810, four years... Continue »
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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World

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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World Cover

 

Synopses & Reviews

Publisher Comments:

In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.

Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestlé, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer.

Synopsis:

New-media pioneer Pete Blackshaw contends that because anyone with a computer can broadcast an opinion to millions and derail a multibillion-dollar company or undermine a global brand, companies today need to build and maintain credibility on every front.

About the Author

PETE BLACKSHAW is executive vice president of strategic services at Nielsen Online. A former coleader of interactive marketing at Procter and Gamble and a graduate of University of California at Santa Cruz, and then Harvard Business School, he has been on the cutting edge of online media, consumer opinion, and word-of-mouth behavior for more than a decade, and is quoted frequently in the media. He lives in Cincinnati, Ohio.

Product Details

ISBN:
9781400107315
Subtitle:
Running a Business in Today's Consumer-Driven World
Author:
Blackshaw, Pete
Read by:
James, Lloyd
Read:
James, Lloyd
Narrated:
James, Lloyd
Author:
Pete Blackshaw
Author:
Blackshaw, Pe
Author:
te
Author:
James, Lloyd
Publisher:
Tantor Media
Subject:
Customer Service
Subject:
Marketing - Direct
Subject:
Customer relations
Subject:
Business-Customer Service
Edition Description:
Unabridged,Unabridged CD
Publication Date:
20080722
Binding:
CD-audio
Language:
English
Dimensions:
5.3 x 6.4 x 1.1 in 0.4 lb
Media Run Time:
330

Related Subjects

Business » Customer Service
Business » Marketing

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World New Compact Disc
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Product details pages Tantor Media - English 9781400107315 Reviews:
"Synopsis" by ,
New-media pioneer Pete Blackshaw contends that because anyone with a computer can broadcast an opinion to millions and derail a multibillion-dollar company or undermine a global brand, companies today need to build and maintain credibility on every front.
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