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Original Essays | September 4, 2014

Edward E. Baptist: IMG The Two Bodies of The Half Has Never Been Told: Slavery and the Making of American Capitalism



My new book, The Half Has Never Been Told: Slavery and the Making of American Capitalism, is the story of two bodies. The first body was the new... Continue »
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Cradle to Cradle: Remaking the Way We Make Things

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Cradle to Cradle: Remaking the Way We Make Things Cover

 

Synopses & Reviews

Publisher Comments:

"Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? they ask.

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new—either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles without being "downcycled" into low-grade uses (as most "recyclables" now are).

Elaborating their principles from experience redesigning everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

Synopsis:

William McDonough and Michael Braungart present a manifesto for a radically different philosophy and practice of manufacture and environmentalism.

About the Author

William McDonough is an architect and the founding principal of William McDonough + Partners, Architecture and Community Design, based in Charlottesville, Virginia. From 1994 to 1999 he served as dean of the school of architecture at the University of Virginia. In 1999 "Time" magazine recognized him as a "Hero for the Planet," stating that "his utopianism is grounded in a unified philosophy that--in demonstrable and practical ways--is changing the design of the world." In 1996, he received the Presidential Award for Sustainable Development, the highest environmental honor given by United States.

Michael Braungart is a chemist and the founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg, Germany. Prior to starting EPEA, he was the director of the chemistry section for Greenpeace. Since 1984 he has been lecturing at universities, businesses, and institutions around the world on critical new concepts for ecological chemistry and materials flow management. Dr. Braungart is the recipient of numerous honors, awards, and fellowships from the Heinz Endowment, the W. Alton Jones Foundation, and other organizations.

In 1995 the authors created McDonough Braungart Design Chemistry, a product and systems development firm assisting client companies in implementing their unique sustaining design protocol. Their clients include Ford Motor Company, Nike, Herman Miller, BASF, DesignTex, Pendleton, Volvo, a

Product Details

ISBN:
9781400107612
Author:
Mcdonough, William
Publisher:
Tantor Media Inc
Read by:
Hoye, Stephen
Read:
Hoye, Stephen
Narrated:
Hoye, Stephen
Author:
Braungart, Michael
Author:
Hoye, Stephen
Author:
McDonough, William
Location:
Old Saybrook
Subject:
Life Sciences - Ecology
Subject:
Life Sciences - Ecology - Recycling
Subject:
Environmental - General
Subject:
Industrial Design - General
Subject:
Environmental Studies-General
Subject:
Science Reference-Technology
Subject:
General Nature
Edition Description:
Unabridged,Unabridged CD
Publication Date:
20080831
Binding:
COMPACT DISC
Language:
English
Dimensions:
5.3 x 6.4 x 1.1 in 0.4 lb
Media Run Time:
330

Related Subjects

Engineering » Industrial and Control Engineering » General
Reference » Science Reference » Technology
Science and Mathematics » Environmental Studies » General

Cradle to Cradle: Remaking the Way We Make Things New Compact Disc
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Product details pages Tantor Media - English 9781400107612 Reviews:
"Synopsis" by , William McDonough and Michael Braungart present a manifesto for a radically different philosophy and practice of manufacture and environmentalism.
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