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Gut Feelings: The Intelligence of the Unconscious

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Gut Feelings: The Intelligence of the Unconscious Cover

 

Synopses & Reviews

Publisher Comments:

Gerd Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell's bestseller Blink. Gladwell showed us how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why our intuition is such a powerful decision-making tool.

Drawing on a decade of research at the Max Planck Institute for Human Development, Gigerenzer demonstrates that our gut feelings are actually the result of unconscious mental processes—processes that apply rules of thumb that we've derived from our environment and prior experiences. The value of these unconscious rules lies precisely in their difference from rational analysis—they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make—how we choose a spouse, a stock, a medical procedure, or the answer to a million-dollar game show question—Gigerenzer shows how gut feelings not only lead to good practical decisions but also underlie the moral choices that make our society function.

In the tradition of Blink and Freakonomics, Gut Feelings is an exploration of the myriad influences and factors (nature and nurture) that affect how the mind works, grounded in cutting-edge research and conveyed through compelling real-life examples.

Synopsis:

In the tradition of Blink and Freakonomics, Gut Feelings is an exploration of the myriad influences and factors (nature and nurture) that affect how the mind works, grounded in cutting-edge research and conveyed through compelling real-life examples.

About the Author

Gerd Gigerenzer is Director of the Max Planck Institute for Human Development, Berlin. He is coeditor (with Reinhard Selten) of "Bounded Rationality: The Adaptive Toolbox" (MIT Press, 2001).

Product Details

ISBN:
9781400135059
Author:
Gigerenzer, Gerd
Publisher:
Tantor Media Inc
Read by:
Hill, Dick
Read:
Hill, Dick
Author:
Hill, Dick
Location:
Old Saybrook
Subject:
Cognitive Psychology
Subject:
Psychology-Cognitive Science
Subject:
General Psychology & Psychiatry
Edition Description:
Unabridged,Library - Unabridged CD
Publication Date:
20070931
Binding:
COMPACT DISC
Language:
English
Dimensions:
6.4 x 6.7 x 0.9 in 0.6 lb
Media Run Time:
450

Related Subjects

Health and Self-Help » Psychology » Cognitive Science

Gut Feelings: The Intelligence of the Unconscious New Compact Disc
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Product details pages Tantor Media - English 9781400135059 Reviews:
"Synopsis" by , In the tradition of Blink and Freakonomics, Gut Feelings is an exploration of the myriad influences and factors (nature and nurture) that affect how the mind works, grounded in cutting-edge research and conveyed through compelling real-life examples.
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