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Brandon Bartlett, the fictional mayor of Portland in my novel Sherwood Nation, is addicted to playing video games. In a city he's all but lost... Continue »
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The Way We'll Be: The Zogby Report on the Transformation of the American Dream

by

The Way We'll Be: The Zogby Report on the Transformation of the American Dream Cover

 

Synopses & Reviews

Publisher Comments:

In this far-reaching examination of contemporary American culture, John Zogby, one of the nation's foremost pollsters, explores who today's Americans are, identifying patterns in our social makeup that hint at the way we'll be. Companies from multinational corporations down to family-owned small businesses can benefit from this detailed information about where we are and where we're going.

Zogby gets to the bottom of this topic by doing what he does best: conducting and analyzing surveys. The conclusions outlined in The Way We'll Be are drawn from literally thousands of polls posed to the broadest possible cross-section of Americans since the 1960s.

However, Zogby's complex research techniques are nowhere near as astounding as his conclusions: that the American Dream is in great transition—that a new American consensus is building. According to Zogby, four meta-movements are redefining what we want, what we expect of our leaders, and what we hope for:

—We are learning to live with limits on everything—from the resources we consume to the exercise of national power abroad.

—Led by the youngest adults, we are embracing diversity and redefining ourselves not by nationality but as world citizens.

—Simultaneously, more and more of us are rejecting materialism and looking inward for guidance and sustenance.

—We are demanding authenticity—in politicians, products, and our daily encounters—like never before.

These are the plate tectonics of American society today, and they define us as much as opening the frontier defined early American settlers. They shape our national character. Zogby concludes his discussion of each movement with a list of "rules" for businesses looking to sell everything from automobiles to political candidates.

Synopsis:

In the tradition of Why We Buy, preeminent pollster John Zogby identifies key trends in American culture and suggests how companies from the Fortune 500 to the neighborhood deli can use this information to improve their business.

Synopsis:

In the tradition of Why We Buy, preeminent pollster John Zogby identifies k

About the Author

John Zogby is president and CEO of Zogby International and one of the foremost pollsters in America today. His clients include Reuters News Agency, NBC News, MSNBC, the New York Post, FOX News, Knight-Ridder Newspapers, and Gannett News Service. Zogby regularly appears on all three nightly network news programs plus The Today Show, Good Morning America, Hardball with Chris Matthews, and The Daily Show with John Stewart. He has polled, researched, and consulted for a variety of companies, including Coca Cola, Microsoft, Philip Morris, and MCI, and his opinion pieces have been published in the New York Times and the Wall Street Journal. A frequent lecturer and panelist, he is listed with Leading Authorities and the Capitol Speakers Bureau in Washington, D.C., and the National Speakers' Bureau in Chicago. Zogby and his wife, Kathleen, a special education teacher, have three sons. Reader of over four hundred audiobooks, Dick Hill has won three coveted Audie Awards and been nominated numerous times. He is also the recipient of several AudioFile Earphones Awards. AudioFile includes Dick on their prestigious list of Golden Voices.

Product Details

ISBN:
9781400138159
Author:
Zogby, John
Publisher:
Tantor Audio
Narrated by:
Hill, Dick
Narrated:
Hill, Dick
Author:
Hill, Dick
Location:
Old Saybrook
Subject:
Consumer Behavior - General
Subject:
Economic Conditions
Subject:
Sociology - General
Subject:
Politics - General
Subject:
General Business & Economics
Edition Description:
Unabridged,Library - Unabridged CD
Publication Date:
20080831
Binding:
COMPACT DISC
Language:
English
Dimensions:
6.1 x 6.92 x 1 in 0.6 lb

Related Subjects

History and Social Science » Politics » General
History and Social Science » Sociology » General

The Way We'll Be: The Zogby Report on the Transformation of the American Dream New Compact Disc
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Product details pages Tantor Media - English 9781400138159 Reviews:
"Synopsis" by , In the tradition of Why We Buy, preeminent pollster John Zogby identifies key trends in American culture and suggests how companies from the Fortune 500 to the neighborhood deli can use this information to improve their business.
"Synopsis" by ,
In the tradition of Why We Buy, preeminent pollster John Zogby identifies k
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