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Viral Loop: How Social Networks Unleash Revolutionary Business Growth

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Viral Loop: How Social Networks Unleash Revolutionary Business Growth Cover

 

Synopses & Reviews

Publisher Comments:

Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"—to use the product means having to share it with others. After all, what's the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth. In this game-changing, essential book, Penenberg—who identified the phenomenon in a ground-breaking cover story for Fast Company—tells the fascinating, vivid story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses (some with billion-dollar valuations) that we have all grown to rely on.

While Viral Loop is fascinating for Penenberg's savvy, incisive explanation of the concept, it's even more valuable for its prescriptive nature. Throughout the book, Penenberg illustrates how any kind of business can uncork viral loops to benefit its own bottom line, even retrofitting the concept for the offline world.

Penenberg explores viral loops and their impact on contemporary American business, while illustrating how all kinds of businesses—from the smallest start-ups to nonprofit organizations to the biggest multinational corporations—can use the paradigm-busting power of viral loops to enable their business through technology.

Synopsis:

From Google to Facebook, a respected journalist delves into how a "viral loop" can make an online business a success.

About the Author

Richard Allen is professor and chair of cinema studies at New York University. He is the author of numerous essays on Hitchcock, coeditor of two anthologies, "Alfred Hitchcock: Centenary Essays" and "Hitchcock: Past and Future," and with Sidney Gottlieb he edits the "Hitchcock Annual" for Wallflower Press.

Product Details

ISBN:
9781400143788
Author:
Penenberg, Adam L.
Publisher:
Tantor Media Inc
Read by:
Allen, Richard
Read:
Allen, Richard
Narrated:
Allen, Richard
Author:
Penenberg, Adam
Author:
Allen, Richard
Location:
Old Saybrook
Subject:
Marketing - Research
Subject:
Web - Social Networking
Subject:
Business;Marketing
Subject:
General Business & Economics
Edition Description:
Unabridged,Library - Unabridged CD
Publication Date:
20091031
Binding:
COMPACT DISC
Language:
English
Dimensions:
6.4 x 6.7 x 0.9 in 0.7 lb
Media Run Time:
630

Related Subjects

» Business » Marketing
» Computers and Internet » Internet » Web » Social Networking

Viral Loop: How Social Networks Unleash Revolutionary Business Growth New Compact Disc
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Product details pages Tantor Media - English 9781400143788 Reviews:
"Synopsis" by , From Google to Facebook, a respected journalist delves into how a "viral loop" can make an online business a success.
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